The secret marketing weapon articles
Below is a MRR and PLR article in category Business -> subcategory Marketing.
The Secret Marketing Weapon: Articles
Summary
Now is the perfect time to harness your creative writing skills. With the rise of modern communication technologies, information-based marketing remains a classic and effective method for driving targeted prospects to websites and converting them into buyers.
Article Body
Article writing, submission, and publication are gaining popularity, thanks to numerous tools that simplify distribution. While these tools help increase content exposure, that's only half the story. Let's explore common mistakes made before submitting articles to directories:
1. Publishing Unhelpful Content: If your main goal is just to get links back to your site, think again. Not all article banks and directories will accept your content. They often have specific guidelines. You can vastly increase the number of submission sites by creating articles that these directories want to share. It only takes one publisher with a massive audience to expand your reach overnight. Focus on quality content that publishers desire, adhering to standard guidelines, checking for errors, and researching good topics. You might even consider hiring a writer. Ultimately, it's your choice ?" gain minimal exposure or enjoy vast reach by investing time in quality content.
2. Confusing Promotion with Purpose: Article writing offers benefits like branding, lead generation, and promotion, but there’s one primary reason to write: to inform your audience. If your content fails to engage readers, it won't achieve any promotional goals. First, ensure your audience reads your article, then encourage them to click on your resource box by delivering superior content.
3. Underutilizing Promotional Opportunities: Articles can create additional links back to your site, but they can also drive more visitors and improve search engine rankings. Strategically place keywords, but avoid overdoing it. Some use anchor texts effectively, although not all directories support this. It's not just about backlinks; quality work gets picked up by publishers with large audiences, enhancing your reach. While search engine improvements are beneficial, they don't directly impact your revenue. Instead, devise a plan ensuring your articles serve their intended purpose and boost your earnings.
Essential Elements of Articles
Articles play a crucial role in driving traffic and ranking websites high on search results. Here's what every successful article should have:
- Keywords and Phrases: Center your article around specific keywords. When users search, they do so with particular terms. Ensure your content includes relevant keywords related to your site. Utilize online tools to determine optimal keywords.
- Keyword Density: Maintain a healthy keyword density, typically between 10-15%, to rank well in search results. Overused keywords can deter readers and search engines, while too few may go unnoticed.
- Quality Content: Avoid filling articles with keywords alone. They should be informative and engaging, with proper spelling and grammar. Provide facts, figures, and statistics to build trust and establish your reputation as an expert.
- Linking Articles: When submitting to ezines or newsletters, include a resource box with a brief site description. Engaging articles encourage readers to click your link, directing them to your site.
By incorporating these elements and avoiding common pitfalls, you can significantly enhance your article marketing strategy.
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