The Humble Postcard Is Making A Comeback
Below is a MRR and PLR article in category Business -> subcategory Marketing.
The Humble Postcard is Making a Comeback
Summary
If you were a contestant on Jeopardy and the answer was "Postcards," what would the question be? It could very well be: "What is one of the most surprisingly effective yet underutilized methods for attracting qualified buyers to your business or website?"
Many view postcards as outdated in today’s digital marketing world, but that couldn’t be further from the truth.
The Modern Appeal of Postcards
In the digital age, online marketers are finding email lists less effective due to the relentless flood of spam. Internet Service Providers and consumers alike are attempting to filter this spam, but the available software often mistakenly blocks legitimate business communications. Even when emails do make it through, they may be lost among hundreds of others and simply deleted. Thus, email has become an unreliable way to maintain customer relationships.
Why Postcards?
For small businesses lacking the budget for full-fledged direct marketing campaigns, postcards are a cost-effective solution. They work well for both online and offline businesses, effectively driving traffic to physical stores and websites alike.
Famed copywriter Gary Halbert noted that most people sort their mail over a wastebasket, tossing the junk immediately. However, postcards stand out because they’re open, easy to read at a glance, and therefore more likely to deliver their message. Plus, the production and mailing costs for postcards remain economical.
The Versatility of Postcard Marketing
Postcard advertising and marketing are experiencing a resurgence. Businesses can send personalized postcards for a variety of occasions, such as holidays, birthdays, special events, or exclusive offers. The simple postcard is an economical way to maintain contact with your customer base and nurture important business-customer relationships.
Every marketer should consider adding promotional postcards to their toolkit. Are they in yours?
You can find the original non-AI version of this article here: The Humble Postcard Is Making A Comeback.
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