The Human Side Of Ad Tracking
Below is a MRR and PLR article in category Business -> subcategory Marketing.
The Human Side of Ad Tracking
Summary:
Have you ever wondered why customers choose your products over others? Understanding what aspects of your offer truly resonate with buyers can supercharge your sales strategy. But how can you uncover this valuable insight?
Discovering the Reasons Behind Purchases:
You've invested significant effort into crafting compelling sales copy, bonuses, and guarantees. But which element truly seals the deal for your customers? Knowing this can help you emphasize the most effective parts of your offer to boost sales. The good news? It's simpler than you might think?"just ask your customers.
Gathering Customer Insights Effortlessly:
Every day, I gain valuable insights by sending a quick follow-up email to customers right after their purchase. This small step requires minimal effort and yields incredible information.
Sample Email Request:
```plaintext
Hi {firstname},
It’s Jeff here, from CBmall.
I’m conducting a brief market survey. Could you let me know how you discovered CBmall? Was it through a newsletter, ad, or search engine? Do you recall who referred you?
Additionally, what specifically motivated you to make the purchase? Which benefit pushed you to become a buyer?
Your feedback is crucial. It helps us improve CBmall's sales information, which could ultimately help you earn more!
Please reply to this email with your answers.
Thanks so much for your help,
Jeff Mulligan
CBmall.com
```
Benefits of Customer Feedback:
Receiving daily responses offers invaluable insights into why people buy from me. While understanding why customers don't buy is useful, it's crucial to focus on the factors that do lead to sales. Here's what I often learn from responses:
- Many buyers appreciate not needing to create a website, highlighting the appeal to beginners.
- The built-in autoresponder and newsletter are popular features.
- My eBook, "10 Powerful Ways CBmall Makes You Money," resonates well with customers.
- A strong guarantee reassures and convinces hesitant buyers.
Applying What You Learn:
By analyzing customer feedback, I identified trends such as ease of use, ClickBank affiliation, and personalized autoresponders as key selling points. I adjusted my sales copy to highlight these features, increasing conversions.
Timing is Crucial:
Sending this email immediately after a purchase ensures reasons for buying are fresh in the customer's mind. As they’re excited and cooperative, they’re more likely to respond.
Simplified Reply Process:
To streamline the process, use a macro for quick replies, acknowledging their feedback with a simple thank you response.
Enhancing Your Affiliate Program:
When customers mention specific newsletters or websites that led them to CBmall, I share these insights with those affiliates. It builds goodwill and shows I value their efforts, encouraging them to continue promoting my products.
Conclusion:
While ad tracking tells you where your traffic comes from, understanding why customers buy is equally essential. Implementing a simple follow-up email can provide deeper insights to fine-tune your sales strategy, maximizing conversions and strengthening affiliate relationships.
You can find the original non-AI version of this article here: The Human Side Of Ad Tracking.
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