The Ebb and Flow of Network Marketing

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The Ebb and Flow of Network Marketing


Introduction

In network marketing, emotions often run high and low. Mastering these emotions can be the key to success, influencing how much effort you invest and, ultimately, your success in the field.

The Emotional Journey

Regardless of your experience in network marketing, you've likely faced what many call the "Ebb and Flow." This refers to the highs of closing a sale and the lows of rejection. Even top earners have been there.

Consider this common scenario: You deliver a flawless presentation, addressing every objection, yet the prospect doesn't sign up. Feelings of rejection and frustration creep in, leading you to question your path. Then, with another prospect, the opposite happens?"they're ready to sign up immediately. You're elated and feel unstoppable.

Embracing Emotional Equilibrium

This emotional rollercoaster can derail many network marketers, preventing them from reaching their financial goals. The key is to maintain emotional equilibrium, avoiding extreme highs or lows.

Bob Schmidt, in his CD series "Key to the Vault," shares a valuable lesson from legendary UCLA coach John Wooden. Wooden's teams achieved legendary success by maintaining emotional consistency. After games, you couldn't tell if they had won or lost based on their demeanor. Wooden emphasized that the effort, not the outcome, mattered. This is the essence of emotional equilibrium.

How to S.E.E.K. Success

Remember the acronym S.E.E.K.: Seek Emotional Equilibrium Knowingly. Control your emotions instead of letting them control you. If a missed signup sends you spiraling or a successful sign-up clouds your judgment, you're ceding control.

Conclusion

Don't let emotions dictate your efforts. By practicing emotional equilibrium, you'll find the path to the success you desire in network marketing.

Bruce Bailey, Ph.D.

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