Tag Line Calisthenics
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Tag Line Calisthenics
Creating a Memorable Tag Line
A fantastic tag line sets your business apart, offering clients a memorable reason to choose you over competitors. It should follow your company name everywhere?"on ads, your website, business cards, and in on-hold phone messages.
Analyze Before You Create
Before crafting your tag line, explore ads in your local business paper or Yellow Pages. You’ll notice many businesses missing effective tag lines. Evaluate the ones you do see from a potential customer's perspective.
Reviewing Local Tag Lines
Here's my analysis of tag lines from ads in BusinessWest, a bi-monthly paper covering Western Massachusetts.
1. 5 Points - honest.expert.driven
Featuring a vintage Cadillac image, this ad creates confusion. The company, which makes custom web-based applications, doesn’t make its purpose clear. A business name and tag line should clearly communicate what the company does.
2. Charter Business - The Way Business Works
Although not misleading, this tag line is too vague to convey the company’s purpose or why to choose them over others.
3. Spa on the Green - Organic Skin Care & Body Treatments
This line clearly states what the spa offers and its uniqueness. However, if they are not the only spa with organic products, they might need a more distinctive tag line.
4. Richard A. McCullough, Inc. - Building Homes of Distinction Since 1953
This line indicates a high-end residential builder with over 50 years of experience. It could use a bit more flair, but it effectively conveys credibility.
5. Southbridge Savings Bank - Preserving the past, building for the future. Since 1848.
Although it sounds appealing, it’s unclear why customers should care about the heritage mentioned. The purpose of the preservation is vague.
6. PeoplesBank - Great relationships start here.
This tag line is too generic, suggesting scenarios unrelated to banking. It doesn’t effectively convey the bank’s value proposition.
7. Wolf & Company, P.C., Certified Public Accountants and Business Consultants - Insight and Integrity
Claiming integrity is ineffective as these are qualities others must attest to. Highlighting integrity might lead customers to question it instead.
8. Mercy Medical Center - Our mission is to heal. Our passion is to care.
While motivational, mission statements should inspire internal teams rather than customers, who care more about the services delivered.
9. Springfield Day Nursery - Early Care and Education at its Best... Since 1883
This tag line intrigues by highlighting its long history, sparking curiosity about the organization’s evolving practices.
10. Westbank - On your corner. In your corner.
A clear winner. It's memorable, persuasive, and provides a compelling reason to choose this bank.
Your Turn
Now that you’ve seen some tag line evaluations, it's time to create or refine your own. Look for clarity, distinctiveness, and a strong value proposition!
You can find the original non-AI version of this article here: Tag Line Calisthenics.
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