Study Proves That Headline Length Can Impact Profitability
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Study Reveals How Headline Length Affects Profitability
Title:
Study Reveals How Headline Length Affects ProfitabilitySummary:
A recent forum discussion sparked debate over the ideal length of headlines on sales pages. Some argued that longer headlines convey more information and better capture attention. Others felt they could be cumbersome and confusing. Intrigued, I decided to investigate whether headline length truly impacts profitability.Keywords:
business, marketing, advertising, copywriting, sales, ecommerce, internet, webmaster, adsArticle Body:
During a lively discussion on a forum, opinions clashed regarding the ideal length of headlines on sales pages. Some participants favored longer headlines, believing they effectively conveyed more information and captured prospective customers' attention. Conversely, others argued that overly long headlines could be perplexing and cumbersome, making them difficult to read aloud smoothly.Prompted by this debate, I embarked on a study to determine whether headline length truly influences the profitability of sales pages. My goal was to compare headlines from profitable sales pages with those from less successful ones.
To begin, I compiled lists of profitable and unprofitable websites. However, many unprofitable sites had vanished from the internet, unsurprisingly, given their lack of success. As a result, I focused on comparing the headlines of profitable sales pages with those of average sales pages. I tallied the words and characters in each headline from the profitable list, excluding any site without a headline. Then, I selected sites running ads on major search engines for similar products or services to use as a control group, tallying their headline lengths as well.
The results were intriguing. The average sales page boasted a headline with merely 10 words and 55 characters. In contrast, profitable sales pages featured headlines averaging 14 words and 82 characters.
We can infer that profitable sales pages tend to use longer headlines than average ones. However, a surprising revelation emerged: headlines exceeding 150 characters were exceedingly rare, appearing in only a small number of cases from thousands of data points. While we can't definitively say that extremely long headlines are unprofitable, it is exceptionally uncommon for successful sales pages to exceed this length. In fact, 90% of headlines fell within 131 characters.
Based on these findings, I now recommend using headlines between 80 and 131 characters. This range aligns with the characteristics of profitable headlines and can be a valuable factor in optimizing sales. I encourage you to consider this strategy in your marketing efforts. If you try it, please let me know if it improves your results?"I’d love to hear your feedback!
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