Starbucks How To Recruit For The Love And Meaning Of It.
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Starbucks: Recruiting for Passion and Purpose
Introduction
In a previous discussion titled, "What's Love Got to Do with It?" we explored the motivations of today's aspiring entrepreneurs. Contrary to popular belief, they aren't primarily driven by financial gain. Instead, their focus is on pursuing something they love, something meaningful, where they can be their own boss?"and yes, make money too.
Understanding the Shift
To connect with these individuals, it's vital to use language and strategies that resonate with their values. They are out there, waiting for opportunities that align with their aspirations.
The Starbucks Approach
Consider how Starbucks attracts such individuals. A large sign at a Starbucks in Kansas City reads:
"Hiring Event: At Starbucks you can make a difference in someone’s day?"and in your career."
There’s no mention of salary or benefits, no boasting about the company’s prestige. Instead, the focus is on the impact employees can have. This approach attracts people interested in making a difference, which explains why Starbucks often has the friendliest staff worldwide. It's not about the money; it's about the purpose.
The Power of Purpose
Think of the missionaries, volunteers, or people eager to work at places like Google or Nordstrom. It’s the community, the sense of belonging, and the chance to innovate and help others that attract them?"not necessarily high pay.
Douglas Rushkoff, in his book "Get Back in the Box," highlights Apple as an inspiring workplace, where employees feel they are changing the world. This sense of purpose fuels innovation, leading to products like the iPod.
Applying These Principles to Your Business
In network marketing, people often fail to communicate this value-driven approach, coming across as sales-oriented instead. However, with the right attitude and language, businesses can emphasize the meaningful impact they wish to make. If this resonates with you, it's time to reflect on how Starbucks models this beautifully.
Imagine fostering a community within your organization that values meaning over money. What if you could promote such a culture where making a difference is at the heart of your mission?
Conclusion
For those of us who prioritize meaning, isn’t it time we adopt strategies like Starbucks? By doing so, we can build communities that attract individuals who share our passion and purpose.
Final Thought
As a 20-year veteran in Shaklee, Margo C. says, "My greatest joy is to experience people turning their health around." This sentiment captures the essence of what it means to work for love and purpose.
Embrace this approach, and watch your business attract the right people, creating a meaningful impact along the way.
You can find the original non-AI version of this article here: Starbucks How To Recruit For The Love And Meaning Of It..
You can browse and read all the articles for free. If you want to use them and get PLR and MRR rights, you need to buy the pack. Learn more about this pack of over 100 000 MRR and PLR articles.