Social Bookmarking - The Ultimate Viral Marketing

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Social Bookmarking: The Ultimate Viral Marketing Strategy


Summary


Social bookmarking has revolutionized how websites and blogs gain visibility. By allowing users to create content bookmarks organized by custom tags, these platforms enable easy classification and ranking. Del.icio.us, a pioneer in social bookmarking, exemplifies this trend with millions of users.

Article


Social bookmarking is a game-changer for websites and blogs. These platforms let users create content bookmarks organized by tags?"custom words or phrases assigned by the user. This system facilitates easy classification and ranking of content. Del.icio.us stands out as a leading platform, boasting millions of users.

These sites offer a distinct advantage over search engines and automated systems. Instead of algorithms, real people decide what to bookmark, adding an intrinsic layer of quality and trustworthiness to the content.

Social bookmarkers can explore others' bookmarks and add them to their own collections. RSS feeds further enhance this experience, allowing users to see trending tags and content?"a prime example of effective viral marketing.

For instance, about 4% of my traffic this month came from del.icio.us, including 0.8% from their homepage. Visitors are engaging with my links through RSS feeds, while platforms like Technorati also drive significant traffic. However, I categorize Technorati as a business bookmarking site and will exclude it from this discussion.

On my AffiliateBlog, I've enabled del.icio.us tagging through an excellent WordPress plugin called Sociable. This tool provides direct tagging options for multiple social bookmarking sites. If you haven't incorporated it into your blog yet, consider adding it?"it’s invaluable. My blog is undergoing a redesign, and Sociable will be a key feature in the new layout.

How to Maximize Social Bookmarking


To harness the power of social bookmarking, focus on two main strategies:

1. Create Quality Content
Write engaging articles. Darren Rowse notes that listicles, how-tos, technical guides, and humor tend to rise quickly on del.icio.us. Craft content that fits these popular categories.

2. Facilitate Easy Bookmarking
Use tools like Sociable on your blog to make bookmarking effortless for your audience. For websites, consider AddtoBookmarks.com to enhance user experience.

Social bookmarking sites continue to expand. Here are some of the top platforms, discovered through Listable:

- Del.icio.us
- Listible
- Digg
- StumbleUpon
- BlinkList
- Spurl
- Magnolia
- Furl
- BlogMarks
- Reddit

Embrace social bookmarking as a dynamic tool to enhance your online presence and engage a broader audience.

You can find the original non-AI version of this article here: Social Bookmarking - The Ultimate Viral Marketing.

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