Smart Marketing For Inventors Chapter 2 - Turning your invention into a marketable product.
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Smart Marketing for Inventors: Chapter 2 - Turning Your Invention into a Marketable Product
Summary
Confused about how to protect and profit from your invention? This series of 10 articles serves as a patent and marketing guide, answering common questions for inventors. Topics include why protection is crucial, turning inventions into marketable products, finding your audience, determining marketability, pricing strategies, selecting marketing channels, engaging wholesalers and retailers, distributing your product, leveraging marketing companies, and smart budgeting.A must-read for inventors at all experience levels.
Article Content
Many inventors develop unique solutions that address significant problems, simplify daily tasks, or even save lives. However, inventors often lack backgrounds in engineering, design, or marketing. Consequently, they may not realize that their rough prototypes need refinement to succeed in the marketplace. Here are some key factors to consider:
1. Meeting Customer Needs: Your product must address specific customer needs, whether recognized or not. If the need isn't immediately apparent to potential customers, your marketing should educate them on how your product fulfills that need, enhancing their lives and making tasks easier.
2. Aesthetic Appeal: The visual appeal of your product is crucial. A customer's first impression is often based on appearance. Whether your product features sleek curves or angular designs, ensure it's visually attractive and ergonomically designed. For example, lounge chairs might benefit from smooth curves, while hand tools might feature more angular lines.
3. Durability: Ensure your product is robust enough for its intended use?"and any unforeseen uses. For instance, a screwdriver might also be used as a makeshift chisel. Products should withstand such usage, and it's essential to include warnings for hazardous uses, both on the product and in its packaging. Consulting a lawyer specializing in Product Liability can provide guidance.
4. Packaging and Promotion: Effective packaging and advertising are critical. The packaging often forms a customer's first impression and should clearly convey the product's benefits. You have only a brief moment to capture a customer's attention, so your packaging and promotional materials need to be compelling right away. Professional design and marketing advice can be invaluable.
For expert help, consider consulting advertising and packaging specialists, or exploring resources available at libraries, bookstores, and online.
Best regards,
Brian R. Rayve, Esq.
Owner, InventionPatenting.com
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