Should I Lead With The Business Or The Product
Below is a MRR and PLR article in category Business -> subcategory Marketing.

Should You Lead with the Business or the Product?
Deciding whether to lead with the business or the product is a common dilemma. Some people advocate for starting with the business, using the product as a backup only if necessary. Others prefer to begin with the product itself.
The truth is, there's no one-size-fits-all approach, much like there's no universal product for everyone.
To help you determine what works best for you, consider these five questions:
1. What Excites You More?
Are you more passionate about the product or the business?
2. Where is Your Identity?
Do you identify more with the product or the business aspect?
3. What are You Better At?
Are you more comfortable and effective talking about the product and your experiences with it, or the business?
4. Where Do You Have More Credibility?
Is your credibility stronger with your product experience or business experience?
5. How Do You Handle Rejection?
Leading with the business might result in more rejection, up to 10-50 times more than leading with the product.
Ultimately, there’s no universal best way to approach it. Follow what feels right for you. It might not align with your upline's methods, but that’s okay?"everyone’s approach can differ just like musical tastes.
Remember, this is all about experimenting. We can’t predict the outcomes, so start with what you know about yourself and act accordingly for the best chance of success.
Kim Klaver, with her Harvard and Stanford education and over 20 years in network marketing, offers valuable insights through her blog, KimKlaverBlogs.com, her podcast, YourGreatThing.com, and her resource site, BananaMarketing.com, which is packed with stories, tips, and tools for those looking to master network marketing.
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