Seven Offline Viral Marketing Ideas
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Seven Offline Viral Marketing Ideas
Summary
I recently joined a forum discussion about offline marketing, which involves using traditional methods to boost website traffic. I still remember how exciting it was to see a URL in a TV ad for the first time.While offline marketing is geographically limited, making it potentially challenging for some sites, it's not a waste of time. In fact, every website can benefit from some offline viral promotion, known as "drive to web" programs, which can be highly effective.
Key Considerations
Successful offline promotion, like its online counterpart, requires placing your message in front of the right audience, at the right time, and in the right context. It's crucial to have both a compelling hook and appropriate placement for each idea. Here's how you can do it:Viral Marketing Ideas
1. Treat Your URL Like a Phone Number
Include your website URL on all marketing materials, such as business cards, letterheads, press releases, ads, vehicles, and brochures. Just as your phone number appears everywhere, so should your URL and a generic contact email.- Cost: None (already covered by material costs)
- Scope: Global
2. Webcards
Print striking business cards with your URL prominently displayed. Incorporate a brief site description, email, or phone number. These cards are inexpensive and effective for local distribution.- Cost: Minimal
- Scope: Local
3. Customer Contact Opportunities
Use your webcards proactively by handing them out directly or attaching them to correspondence like invoices with a personal note. Encourage people to share these cards with others who might be interested.- Cost: Minimal
- Scope: Global potential
4. Referral Incentives
Offer incentives for referrals, both online and offline. Consider discounts, raffle entries, or valuable prizes. Provide coupons for people to pass along, and always acknowledge referrals with a thank you note.- Cost: Varies
- Scope: Global (when combined with online strategies)
5. Branded Trinkets (Tchochkes)
Distribute small branded items like coffee mugs, T-shirts, or refrigerator magnets. These items, adorned with your URL, can be costly but highly effective if designed well.- Cost: Can be high
- Scope: Global
6. Personalized Direct Mail
For niche or subscription-based sites, direct mail with personalized offers can be fruitful. Craft a targeted mailing list and compelling offer, such as trial subscriptions or exclusive coupons.- Cost: Expensive
- Scope: Global
7. Local Visibility
Maximize local exposure by using posters, yard signs, bumper stickers, and more. Simplicity is key?"feature your URL prominently with a few descriptive words. Creative tactics, like placing bookmarks in relevant bookstore sections, can also work wonders.- Cost: Inexpensive
- Scope: Local
Conclusion
Always carry business cards, webcards, and other promotional materials with you for impromptu opportunities. Combining these strategies can enhance your offline viral marketing effectiveness. Share your ideas on AffiliateBlog?"we'd love to hear from you!You can find the original non-AI version of this article here: Seven Offline Viral Marketing Ideas.
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