Restaurant Marketing Tips - Advertise Online For Free Part 1
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Restaurant Marketing Tips: How to Advertise Online for Free ?" Part 1
Summary
In May 2006, there were 11,820 searches for pizza restaurants in Chicago, 7,993 in Los Angeles, and 5,522 in Detroit on Yahoo! This trend isn't limited to pizza; searches for Italian, Mexican, American, and Chinese restaurants are also popular. Clearly, many people are searching for good food online. Smart restaurants are taking advantage of this by engaging with these potential customers.
Marketing Your Restaurant Online
To effectively market your restaurant online, it's essential to target your advertising to reach local customers. The key steps include guiding them to your website, giving them compelling reasons to try your food, and making it easy for them to place an order.
Unless you're a national chain or located in a major tourist spot, your customers are likely from a five to ten-mile radius. Your goal is to entice them to try your food, and the internet can be a powerful tool for this.
Your Restaurant's Website
A professional website is crucial. It should provide potential customers with the information and incentives they need to visit your restaurant. However, before your website can do its job, you need to attract local online visitors. This is where local internet advertising comes in.
Utilize Yahoo! Local Business Listings
One effective method often overlooked is the Yahoo! local business listing. It's free to create and can contain your restaurant's contact information and a link to your website. When someone searches for your category, your restaurant can appear at the top of the search results, making it easy for them to find you and your menu.
For example, if you own a pizza place in Chelsea, Michigan, creating a Yahoo! local listing ensures your restaurant appears in local search results.
Steps to Create a Free Yahoo! Local Listing
1. Visit Yahoo! Local: Go to [Yahoo! Local](http://local.yahoo.com).
2. Log in: Use your Yahoo! member ID and password or create one for free.
3. Add Your Business: Scroll down and click on "Add/Edit a Business."
4. Select Local Basic Listings: Find "Local Basic Listings FREE" and click "Get Started."
5. Fill Out the Form: Include your full web address and a description of your offerings. Choose the appropriate business category and sub-categories.
Your listing should appear in search results within 3 to 5 business days once approved.
The Importance of Your Website
Remember, even with free online advertising, your website must engage visitors and convert them into customers. Unfortunately, you can't transmit the delicious aromas online, so use other creative techniques instead.
Stay tuned for Part 2, where we'll discuss more free online marketing tips and ways to enhance your website's effectiveness.
You can find the original non-AI version of this article here: Restaurant Marketing Tips - Advertise Online For Free Part 1.
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