Reach Thousands of Your Prospects Absolutely Free
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Reach Thousands of Prospects Absolutely Free
Unleash the Power of Free Marketing
As a small business owner, maximizing marketing exposure with minimal spending is crucial. Luckily, there's a technique that can help you reach a vast audience without costing a dime: Public Relations (PR).
Unlocking Free Marketing Exposure
Recently, I gained access to a potential audience of 100,000 people with just a couple of hours of effort. You can achieve this too by leveraging PR effectively. Here's how I did it.
The Simplicity of Public Relations
PR is more straightforward than you might think. By following some essential steps, you can secure excellent exposure for your business, products, or services without spending on advertising.
My Successful Approach
I announced the launch of my 10stepmarketing System by sending out a press release to two local business publications. Although the task was simple, there were critical steps involved to ensure success.
Key Steps to Effective PR
1. Target the Right Publications: I identified publications that catered to my audience?"small business owners. Researching the staff writers who cover marketing was essential.
2. Craft a Compelling Hook: I tailored my press release to be relevant to the publications and ensured it offered clear benefits to their readers.
3. Reach the Right People: Sending the release to the appropriate writer or editor was crucial. I included a note stating I would follow up soon.
4. Follow Up Diligently: I called the writers, speaking directly to one and leaving a message for the other.
5. Engage with Writers: One writer called back, and I spent 20 minutes discussing how my system could benefit her readers. I even sent her a copy for review.
6. Generate Coverage: A week later, both publications featured my story. One ran it verbatim, while the other added insights from our interview.
PR Success Principles
Following these six rules can streamline your PR efforts:
1. Identify Relevant News Outlets
2. Send News with Clear Benefits
3. Address the Right Writer or Editor
4. Include an Engaging Hook
5. Follow Up with a Personal Touch
6. Be Available for Interviews
While my immediate goal was to announce my business launch, the results far exceeded my expectations. Not only did I see an increase in sales, but I also received a speaking invitation.
How You Can Utilize PR
Consider the stories you can share about your business. Identify news outlets that reach your target audience, whether they're newspapers, magazines, radio, TV, or online platforms.
Think about the unique angle or "hook" that could make your story stand out. I challenge you to explore how PR can be a powerful marketing tool for your business. It's easier than you think, and the results can be remarkable!
For an example of my press release and the corresponding articles, visit [10stepmarketing.com/news](http://www.10stepmarketing.com/news).
(C) 2005 Debbie LaChusa
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