Raise Your Elevator Speech To The Top Floor With Powerful Emotions
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Elevate Your Elevator Speech with Powerful Emotions
Summary
An effective elevator speech should ignite not only curiosity but also powerful emotions. Small business owners can learn from Madison Avenue and branding experts to create messages that drive consumers to feel and act upon their emotions.---
Article
If your elevator speech only piques curiosity, it's not doing enough. To truly captivate, it must also stir powerful emotions. Small business owners can take a cue from advertising and branding experts to craft messages that drive emotional engagement and actionable responses.
In networking settings, I often notice how few business leaders leverage these techniques. Here are some ways to not only spark curiosity but also evoke strong emotions to boost your business.
Consider this tagline: "We develop lasers that will cut your waste by 20%." It's appealing because everyone loves savings, but it's not enough. What if a competitor says, "Our lasers cut your waste by 20%, helping you stay in business and lead your industry." By adding an emotional component, the impact is doubled, enticing prospects with a feeling of leadership and security. Harnessing emotions can be a game-changer in increasing sales.
Take an executive organizer I know. She claims her service provides executives with an extra hour each day. That’s compelling, but imagine if she added an emotional element: "With that extra hour, you can work out, stay fit, and not feel guilty about time away from your family." By tying in a sense of pride and family value, she's likely to win more sales.
You've likely heard about emphasizing benefits over features. Combining emotions with remarkable benefits can elevate your message significantly. Consider this: selling a dozen red roses. Which statement is more persuasive? "Women love roses. You can't go wrong with them." Or, "Send these to your wife at her office, and all the other women will be envious. Your wife will love you for boosting her workplace esteem." The latter taps into emotions of pride and love, motivating the buyer to act.
To enhance your elevator speech, identify at least three strong emotions linked to your product's benefits. Practice incorporating these into your pitch, always maintaining a positive tone. Remember, fear-based tactics are outdated.
By following these steps, you'll likely secure more meetings and increase sales. Imagine yourself relaxing on a tropical beach, enjoying the benefits of your efforts!
?" Michael Clark
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