Prospecting Success
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Achieving Prospecting Success
Summary:
How can a busy entrepreneur, owner, or sales professional consistently find time for prospecting every day? The key is simple: schedule it in your calendar.Article Body:
During my early years, I dedicated a significant amount of time to ballet. While other kids engaged in after-school activities, I was in ballet class nearly every day. By my mid-teens, this routine became so ingrained that it continued until injuries ended my professional dancing aspirations.
Taking daily ballet classes wasn't unique to me; it's a standard among dancers, both aspiring and professional. Even renowned stars like Baryshnikov attend classes daily. It’s a non-negotiable habit essential for professional success.
In my late teens, personal challenges disrupted my daily routine. During one of my infrequent visits to class, my instructor asked about my absence. When I explained my situation, she insisted, "That's no excuse. You must take class every day, no matter what." It seemed harsh, but she was right. Skipping class added to my frustrations.
When I transitioned to sales training, I applied this "no matter what" discipline to prospecting. I began with no corporate contacts, only connections within the ballet world. However, I did have prospecting skills, honed during years of telemarketing. I approached prospecting like daily ballet, consistently, every day. Five years later, my business thrived. Even now, I make time daily for some form of prospecting activity.
So, how can a busy entrepreneur, owner, or sales professional find time for daily prospecting? The answer is straightforward: put it on your calendar. Schedule dedicated time each day for prospecting and adhere to it strictly. Avoid distractions, ignore other calls, and postpone other tasks until your prospecting time is over.
Treat these appointments with yourself seriously, just like a client meeting. We wouldn’t be pleased if a prospect missed an appointment, so why miss one with yourself?
Just like mastering dance, achieving prospecting success takes time and consistency. Keeping your sales funnel full requires ongoing effort to find leads and prospects. By maintaining this habit, you’ll avoid the boom-and-bust cycles common among many entrepreneurs and sales professionals. Dedicate time to prospect every day, no matter what. It’s more than just a habit; it’s essential for success.
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© 2006 Wendy Weiss
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