Prejudging Will Cost You Your Business

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Avoid Prejudging: A Key to Business Success


Overview

Prejudging is a common pitfall in direct sales and marketing, leading to the failure of 95% of participants. Many alter their presentations based on assumptions about prospects, which undermines success.

The Importance of Consistency

Consider driving a car: you follow a consistent process regardless of the road conditions. You wouldn’t neglect essential components like blinkers or shocks just because the path seems straightforward. Similarly, in business, consistency is crucial. Prejudging the journey will only lead to setbacks.

The Prejudging Trap

Many in sales make the error of tailoring presentations based on quick judgments about prospects. For example, they may dismiss a young individual, assuming they lack potential, or adjust their pitch for a CEO, thinking financial aspects are irrelevant. Such assumptions can cause missed opportunities.

Imagine writing off a young person who stutters, not realizing they could become a top earner. Prejudging overlooks the potential for greatness in every individual. Every prospect deserves the same comprehensive presentation because everyone has the potential to surprise you with their value.

The Path to Success

To succeed, deliver your business plan consistently to every prospect. Just as you would never drive without essential car components, ensure your sales presentation is complete every time. By avoiding prejudgments, you’ll open doors to greater success and potentially become a seven-figure earner.

Find Your Why & Fly

Embrace the mindset of giving every individual an equal chance. Recognize the miraculous potential in each person, and you’re likely to build a successful business foundation.

For more insights, visit [Find Your Why](www.FindYourWhy.com).

John Di Lemme

You can find the original non-AI version of this article here: Prejudging Will Cost You Your Business.

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