Postcard Marketing Done Right
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Postcard Marketing Done Right: A Successful Strategy
Introduction
Discover the power of postcard marketing. A well-crafted, vibrant postcard landing in your prospect's mailbox can be the key to attracting new customers. For existing clientele, frequent postcard campaigns can drive new sales, making it an essential strategy for small business marketing.
Why Postcards Work
For the Recipient:
- Instant Visibility: No need to open an envelope. The eye-catching design is immediately noticeable.
- Direct Messaging: The message is clear and can't be overlooked or discarded without being seen, unlike many bulk mail pieces.
For the Marketer:
- Cost-Effective: Sending a postcard via first class is cheaper than many letter rates.
- No Hassle: There's no need for envelope stuffing.
Postcards prove advantageous on all fronts.
Success Story
Consider this case study from a successful postcard marketer:
"The immediate response exceeded our expectations, to the point where we had to limit the number of postcards sent weekly due to an overwhelming number of calls. While a 1-2% response rate is typically considered good, we experienced at least triple that!
Our first week's mailing targeted our oldest customer accounts, many of whom hadn’t interacted with us for over a year. After sending out the postcards, we received a 3% response rate from these accounts in the first week. Six weeks later, we continued to receive calls from them.
Recently, during our sixth or seventh week since starting the campaign, our call volume increased from an average of 23 calls per hour at the beginning of the month to 45 calls per hour by the end.
That’s nearly 900 more calls per week than just four weeks prior.
We are already planning our next postcard mailing and are confident it was one of the best promotional investments for retaining our existing customers."
?" Ron Nedd, Kevis Rejuvenation Programs, Inc., Beverly Hills, California
Conclusion
This is a perfect example of postcard marketing done right! With the advantages it offers, including cost-effectiveness and visual appeal, postcard marketing is a powerful tool for business growth.
You can find the original non-AI version of this article here: Postcard Marketing Done Right.
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