Postcards Picture Perfect Promotion
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Postcards: The Ultimate Promotion Tool
Summary
Discover how aesthetic marketing can bring in more revenue than you spend.---
The Golden Rule of Promotion
There's a fundamental principle in marketing: your business will grow in proportion to how much you promote it. This means reaching out to potential and existing customers through various channels?"advertising, emails, calls, and more.This rule holds true irrespective of market conditions, competition, or other external factors. When business is slow, promoting more?"not less?"is the key to a turnaround. Cutting back on marketing expenses results in contraction; instead, find cost-effective ways to increase promotion.
The Postcard Advantage
Postcards have become a favored direct mail tool for many businesses due to their high impact and low cost. Unlike envelopes, postcards don't need to be opened, offering an immediate chance to convey your message.Amidst concerns like the anthrax scare, postcards present a safe and open means of communication. They grab attention with vibrant images and impactful headlines before potentially being discarded as "junk mail."
Cost-Effective Marketing
In challenging economic times, spending on promotion becomes even more crucial. Full-color postcards offer the best value, and can be mailed at a cost lower than standard letter rates. For instance, you can mail a 4 1/4 x 6-inch postcard for 17.5¢ to 19.5¢ using first-class presort, which is cheaper than bulk letter rates.Companies like Warren Financial Corporation rely exclusively on postcards and referrals, often seeing responses months after mailing. They use full-color, large postcards with targeted messaging, ensuring high engagement and response rates.
Case Study: Sun Pacific Mortgage
Sun Pacific Mortgage, based in Santa Rosa, California, has seen a 900% increase in income by embracing aggressive promotion. The company allocates 14% of its revenue to marketing, primarily through postcards. They partner with local title companies to obtain mailing lists, targeting specific demographics effectively.By mailing thousands of postcards weekly, Sun Pacific attributes a significant portion of their business success to this strategy.
Outsourcing Postcard Campaigns
For businesses without in-house marketing teams, outsourcing postcard production and mailing can save time and potentially money. Companies like Sharp Mortgages Inc. let postcard vendors handle the entire process, allowing them to focus on other business operations.How to Start with Postcards
1. Choose a Specialist
Select a company that specializes in postcards for better service, cost efficiency, and marketing expertise.2. Consider Outsourcing
Evaluate if having the postcard company manage the mailing process is more efficient for your business.3. Target the Right Audience
Determine if you’ll mail to existing customers, potential clients, or both. Choose specific mailing lists for better results.4. Craft Effective Content
Work with your postcard company to develop compelling content, leveraging their experience with similar businesses.5. Plan and Execute
After producing the postcards, mail them out, monitor responses, and adjust future campaigns based on feedback and results.By following these steps, businesses can utilize postcards to effectively boost sales through direct mail marketing. This tried-and-tested method is a powerful way to increase your business reach and response.
You can find the original non-AI version of this article here: Postcards Picture Perfect Promotion.
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