Persuading Customers who Ignore Marketing
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Persuading Customers Who Ignore Marketing
Summary
In today's fast-paced world, consumers easily recognize marketing efforts and often choose to overlook them. A groundbreaking book explores strategies for utilizing the web and innovative marketing tools to capture and maintain these customers' attention.
Article Body
Consumers today are adept at spotting marketing tactics, frequently choosing to ignore them. However, a new book delves into strategies for using the web and emerging marketing tools to effectively engage these discerning customers.
Titled "Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing" (Nelson Business, $19.99), this insightful work by Bryan and Jeffrey Eisenberg?"authors of the best-selling "Call To Action"?"offers innovative approaches to marketing.
The authors introduce "Persuasion Architecture," a method for leveraging interconnected media channels to:
- Boost momentum that compels customers to act.
- Address gaps in marketing messages.
- Align the sales process with the customer's buying journey.
- Utilize the emerging marketplace to your advantage.
- Seamlessly integrate online and traditional marketing.
- Develop predictive models of customer behavior.
Many marketers waste resources on optimizing for search engines without ensuring that visitors have a meaningful experience on their websites. The Eisenbergs argue that marketers should demand more than just increased traffic; they should aim for impactful results.
Bryan Eisenberg, also chairman of the Web Analytics Association, notes, “With more choices and less patience, consumers are harder to engage. The rise of word-of-mouth online, rather than mass marketing, adds complexity to effective marketing strategies.”
Jeffrey Eisenberg emphasizes the need for marketers to adapt, saying, "Many are unprepared for this new marketing era. Ineffective online strategies often lead to declining sales and frustrated sales teams."
In "Waiting for Your Cat to Bark?," the Eisenbergs clearly and engagingly discuss why web marketing has faltered and how "Persuasion Architecture" can revitalize efforts. Their book, replete with illustrations and practical examples, is a must-read for marketers looking to thrive in the digital age.
Available wherever books are sold, this volume is an essential guide for those seeking to master modern marketing challenges.
You can find the original non-AI version of this article here: Persuading Customers who Ignore Marketing.
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