PAPER STOCKS FOR POSTCARDS
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Paper Stocks for Postcards
Overview
Choosing the right paper stock is crucial for postcard printing. While design is important, the paper itself can significantly impact the postcard's appeal, especially with simpler themes. The right selection can add an extra layer of flair.
Types of Paper Stock
Categories
Paper stock for commercial postcard printing is divided into two main categories: coated and uncoated. Each has subcategories defined by weight: text and cover stock.
- Text Stock: This lighter paper is typically used for the inner pages of books or catalogs. It tends to be more expensive than cover stock.
- Cover Stock: Heavier and more durable, cover stock is used for the exterior of books or catalogs, offering a chic appearance and feel.
Coated Paper Options
For postcards, there are two coated paper options: gloss and matte.
- Gloss Stock: Commonly used for brochures and flyers, gloss paper is ideal for full-color projects requiring crisp resolution and a realistic effect.
- Matte Stock: Preferred for promotional materials requiring a dull finish.
Multi-Page Paper Stocks
Multi-page paper stocks are often used for book text pages, usually printed in one color on white offset stock paper.
- Heavy Ink Usage: For projects with extensive black and white photography, a 60
white offset text is recommended.
- Stock Weight Choice: The choice depends on the project's purpose. For self-cover books, 50
, 60#, and 70# offset texts are common. Perfect hardbound books with over 50 to 80 pages require heavier stock, while saddle-stitched books benefit from a durable offset stock like a 67# white vellum offset cover.
Seeking Expert Advice
Unsure about the right paper stock? Consult your full-color postcard printing provider. Expert advice can prevent mistakes and ensure high-quality output.
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