OK Your Book is Printed Now What
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Your Book is Printed ?" Now What?
Introduction
Many years ago, a customer came into the camera store where I worked, holding an old roll of unexposed black-and-white film. He hoped to find a camera that could use this obsolete film, unaware that manufacturers had long stopped making such models. I suggested he consider a new camera with the latest "color" film instead, as the old roll was probably worth only $2, if anything at all.
This story often comes to mind when I work with writers and authors. Their passion for their ideas is admirable, but many, especially those new to the craft, overlook a crucial element: understanding who will buy their books and how they will reach these readers.
Understanding Your Audience
When I ask writers, "Who will read your book?" the common response is, "People will buy it." But the question is more specific: "How do you plan to sell it?" Answers usually include "bookstores and the Internet," yet few have thought about the process in detail.
Many writers are so immersed in bringing their manuscripts to life that they don’t consider the logistics of selling and distributing their books. Yet the ultimate aim is to get their books into readers' hands, achievable in various ways.
Strategies for Distribution
Some authors focus on small print runs for family and friends, while others aim for broader reach, targeting regional, national, or even international markets. Both strategies are valid but require different levels of planning and effort.
During a recent interview with a television Creative Director, I was asked what advice I would offer to first-time authors. My response was clear: "Consider your audience and how you’ll get your book into their hands." Authors who focus on these aspects are more likely to succeed, benefiting themselves, their publishers, and their readers alike.
Conclusion
It’s disheartening to see talented authors with excellent manuscripts struggle to find their market post-publication. This is much like the young man with the outdated film, searching for a camera to use it in. A manuscript, regardless of its excellence, needs a well-thought-out place in the market to thrive.
You can find the original non-AI version of this article here: OK Your Book is Printed Now What .
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