New Business Names Naming With A Story
Below is a MRR and PLR article in category Business -> subcategory Marketing.
New Business Names: Crafting a Story
Summary
A company name can effectively convey a message, but the story behind it can add depth and distinction.Article
Choosing a business name is more than a branding decision?"it's an opportunity to tell a story. A name can communicate a message on its own, but the narrative behind it can add a unique layer of depth and distinction.
Take Isis Group International, for example. The company uses the name of an Egyptian goddess, which not only sounds appealing but also looks striking in a thoughtfully designed logo. Check out their design at [Isis Group International](http://www.isisgroupinternational.com).
Their tagline, "Training and Consulting for a World of Difference," clearly defines the firm's mission. Specializing in cross-cultural training, executive coaching, and facilitating cross-border mergers, the company’s expertise is evident.
The story behind the name adds even more meaning. As described in their brochure:
"Isis: Insightful Guidance for Global Success
In ancient Egypt, the goddess Isis was renowned for her tenacity, intelligence, healing abilities, resourcefulness, and creativity. Isis Group International embodies these traits with tailored consulting, training, and coaching suited for today’s interconnected world."
This narrative highlights the firm’s core values and suggests qualities that resonate with clients. Ideally, testimonials, marketing materials, and the firm’s performance further reinforce this story, creating a memorable and compelling brand.
For such a naming strategy to succeed, the name should hint at the story, and the story should reveal something unique that aligns with the company’s desired perception. Many adults might not immediately know Isis was an Egyptian goddess, but the name still evokes an international feel. Conversely, using well-known mythological figures like Hercules might seem too obvious.
To fully realize this approach, collaborate with skilled graphic designers and marketing writers to strengthen the association with the story. Include a concise version of this narrative when introducing your company, ensuring a seamless integration of story and brand.
You can find the original non-AI version of this article here: New Business Names Naming With A Story.
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