Mothers Daughters Sells Buyers
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Mothers & Daughters, Selling & Buying
Summary
Who said language doesn’t matter in building relationships?In a recent interview, Deborah Tannen discussed insights from her best-selling book, You're Wearing That? Understanding Mothers and Daughters in Conversation. The conversation with The New York Times shed light on the nuances of communication between mothers and daughters, and how similar dynamics can be found in buyer-seller interactions.
Exploring Mother-Daughter Dynamics
Q: Many women in your book mention their mothers criticizing their appearance. Are they justified in feeling annoyed?
A: Words like “right” and “wrong” aren’t used by linguists to assess conversations. My role is to analyze why communication often breaks down. A common complaint from daughters is, “My mother’s always criticizing me." In response, mothers often say, “I can’t say anything; my daughter takes everything as criticism.”
Often, both caring and criticism are communicated through the same words. When mothers comment on their daughters’ appearance, they often feel a responsibility to say something no one else will. Here, the mother believes she is being caring, while the daughter feels criticized. Both perspectives are valid.
My goal is to help each side recognize the other’s viewpoint?"mothers should acknowledge the criticism aspect, and daughters should see the caring aspect. It’s challenging because each party sees only one side.
Tannen emphasizes, “Understanding conversational styles can help you adjust your communication and improve your relationships.”
Lessons for Sellers and Buyers
This understanding of conversations is crucial for sellers and buyers as well. Sellers’ primary challenge is capturing the attention of potential buyers. However, the language often used by sellers can be a barrier.
Signs of Ineffective Selling Language:
1. Technobabble: Sellers often speak in jargon. Phrases like “glyconutrients that impact at the cellular level” are not how people naturally communicate. To engage consumers, sellers must relearn to speak in a relatable, human way.
2. Exaggerated Claims: Sellers frequently make grand promises they cannot guarantee about someone else’s future, or boast about becoming “the preeminent provider of XYZ,” yet consumers have become immune to such exaggerated claims.
With attention being scarce, sellers must capture interest in the first ten seconds. Telling an authentic story in a relatable voice can make a significant difference. For further tips, see "If My Product's So Great, How Come I Can't Sell It?"
Ultimately, if you can’t capture someone’s attention with effective language, starting a meaningful relationship becomes nearly impossible.
You can find the original non-AI version of this article here: Mothers Daughters Sells Buyers.
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