Modified Animal Meat and Online Surveys
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Modified Animal Meat and Online Surveys
Summary
When damaging rumors hit a company, recovering from the blow to public image can be challenging. Online surveys offer a powerful tool to gain insights and help businesses bounce back effectively.
Article Body
In March 2000, an unsettling rumor circulated online about a well-known global restaurant chain allegedly using genetically modified animals in their hamburgers instead of real beef. The email described these creatures as having no limbs, horns, bones, eyes, tail, or fur, with heads the size of tennis balls, and fed through tubes. This vivid depiction likely left readers questioning its truth.
The claim was erroneously attributed to researchers from the University of Michigan, who never confirmed the existence of such creatures. This myth echoed a previous rumor targeting a fried chicken chain, alleging they used altered chickens without beaks, feathers, or feet to produce more meat. This rumor was falsely linked to the University of New Hampshire.
The impact of these claims can be disastrous. The restaurant in the first example had already faced a false rumor about using worm meat as filler, affecting around 20% of its locations and forcing an extensive image campaign emphasizing their burgers’ "pure beef." Similarly, the chicken chain countered the rumor with a media statement declaring the hoax's intent to undermine trust in their quality products.
In crisis situations, maintaining a positive image is critical to preventing revenue and customer loss. Understanding consumer perception quickly is essential for effective damage control.
One effective strategy is addressing the rumor through online channels. Online surveys serve as a valuable tool for gauging the impact of negative exposure. They can determine who has heard the rumor, who believes it, its effect on customers, and their intended actions. This data provides a comprehensive view of the rumor’s impact.
Armed with this information, businesses can implement targeted strategies for damage control, saving time and money by avoiding misguided campaigns.
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In conclusion, navigating rumors requires swift action and comprehensive understanding. Online surveys offer a direct and efficient means to assess consumer sentiment, empowering companies to handle crises effectively and restore their reputation.
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