Mobile devices heating up SEM game

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Mobile Devices Revamping Search Engine Marketing


Summary

Discover how web-enabled mobile devices are transforming the landscape of online marketing.

Keywords

search engine marketing, online marketing, marketing, technology

Article Body

The Internet has revolutionized information gathering and business operations. Initially, a wired connection was necessary to access the web, but innovations in wireless and satellite technology have now brought the Internet directly to consumers’ hands. Leading cell phone and PDA manufacturers are integrating internet browsing capabilities into these portable devices. As a result, businesses are reconsidering their marketing budgets.

Search Engine Marketers understand that prime online real estate is crucial. Securing top positions on search engine results pages leads to increased visibility and click-throughs. Competitive bidding for these coveted spots on sponsored search results, especially on platforms like Google and Yahoo!, has been ongoing for years. With the rise of mobile internet technology, these valuable positions are becoming even more desirable.

When searching on a web-enabled mobile device, users encounter limitations such as small screens and difficult scrolling, reducing the number of visible search results compared to a standard PC. This makes it challenging for businesses with lower-ranked pages to gain visibility. For example, using the XV6700 SmartPhone from Verizon Wireless, only five complete search results are visible on Google, including sponsored results, leaving only three or four natural results accessible to mobile users. Although future devices will likely offer better viewing options, there are practical limits to screen size users will carry around.

This situation is concerning for businesses that have invested heavily in optimizing their sites for search engine listings. Certain industry keywords are in high demand, and securing a top-three natural listing on search results pages remains a daunting task. More companies today are providing marketing solutions to enhance search listings and broaden the reach of their clients’ business information. With the growing popularity of web-enabled mobile devices and the competitive pricing they bring, online marketing firms are poised to see increased demand.



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