Meet The Students
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Meet the Students: A Diverse Tribe
Introduction
Students are a fascinating and varied group that have existed since ancient times. They can be found in millions but are often elusive. Here's a glimpse into their world, highlighting who they are, where they gather, and the opportunities they present.
Rockus Maximus
Who Are They?
Fans of Pete Doherty and The Killers, these students are dedicated readers of NME.
Characteristics:
A bit scruffy and uncertain about their future, apart from dreaming of headlining Glastonbury. They tend to procrastinate (Mintel, 2004).
Where to Find Them:
You'll catch them in dimly lit pubs or indie record shops, often at night, indulging in alternative remedies. Many attend rock concerts regularly.
Most Likely To:
Wear a Nirvana T-shirt ("It's history, man. My dad loves them!").
Least Likely To:
Listen to The Cheeky Girls.
Marketing Opportunities:
Target them with info on gigs, CD deals, beer promotions, music festivals, and where to find cheap Rizlas.
Urbanicus Fashionista
Who Are They?
Predominantly female and poised for success, they care for both mind and body, with 26% engaging in weekly exercise (Mintel, 2004).
Characteristics:
Polished appearance, budget-conscious but appreciate quality. They often search for interest-free credit cards to manage finances, seeing a degree as a career booster.
Where to Find Them:
Frequenting gyms, cocktail bars, bookshops, libraries, and high-street fashion stores.
Most Likely To:
Dream of affording Stella McCartney for Adidas gear.
Least Likely To:
Drink alcopops.
Marketing Opportunities:
Inform them about bargain flights, innovative bank accounts, Pilates classes, organic cafes, and deals on facials.
Culture Vulturecalus
Who Are They?
These students, about 30% compared to 17% of non-students, regularly visit art galleries and exhibitions (Mintel, 2004).
Characteristics:
Lively and engaging, they delight in discussions about cultural events. Women in this group might attend contemporary dance performances.
Where to Find Them:
Cinema, art galleries, museums, theatres, and trendy summer festivals like the Big Chill.
Most Likely To:
Sneak into a private art gallery viewing or urban music event.
Least Likely To:
Dance at Ritzy's nightclub.
Marketing Opportunities:
Attract them with two-for-one theatre tickets, art gallery memberships, museum cafe discounts, and student cinema offers.
Academius Geriatricus
Who Are They?
These are students aged 21+, often entering university after work in pursuit of career advancement. They represent 10% of the student population and are more likely male.
Characteristics:
They possess about £350 more over the academic year than younger peers and may have lived in London (DfES, 2002/03).
Where to Find Them:
Studying at newer universities or working part-time, utilizing library and research facilities.
Most Likely To:
Keep an old work suit and maintain neat grooming habits.
Least Likely To:
Socialize with school-leavers in the student union.
Marketing Opportunities:
Suitable for marketing postgraduate courses, bookshop discounts, and rental properties.
I-am-mad-i-am-icus
Who Are They?
Aspiring for a degree with minimal hassle, these students are focused on enjoying the university social scene.
Characteristics:
Energetic and outgoing, they've likely been spotted in Ibiza or Ayia Napa clubs.
Where to Find Them:
Heavily engaged in Freshers' Week, student union events, or taking advantage of local pub deals.
Most Likely To:
Apply to reality shows like Big Brother or enter contests like FHM Magazine's High Street Honeys.
Least Likely To:
Be shy or reserved.
Marketing Opportunities:
Appeal to them with Freshers' week events, club promotions, novelty condoms, and drink offers.
Geekus Spectacalus
Who Are They?
Known colloquially as 'geeks,' these students excel in math and science and fit Mintel's 'Production Liners' category (2004).
Characteristics:
Shy with romantic interests, they lack fashion sense but are tech-savvy and enjoy explaining innovations.
Where to Find Them:
Primarily at older universities, geek conventions, or student dating events.
Most Likely To:
Confidently perform long division.
Least Likely To:
Engage in extreme sports.
Marketing Opportunities:
Appeal to them with gadgets, computer fairs, book sales, and educational lecture events.
You can find the original non-AI version of this article here: Meet The Students.
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