Marry Your Marketing Plan
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Commit to Your Marketing Strategy
Are You Remaining Loyal to Your Marketing Efforts?
Stay Dedicated Through All Times
Vow to maintain your marketing strategy consistently, whether times are good or challenging.
Marketing, regardless of the method you choose, is a gradual building process. Imagine a scenario:
You've never heard of a "Cola" before. One day, you receive a postcard in the mail: "New Fizzy Drink! You'll Love It! A Taste Like Nothing You've Had Before!" You might rush out to try it, but most people won’t.
A second postcard arrives. Still, you do nothing.
Then, you’re chatting with a friend who mentions, "Hey, have you tried this Cola thing?" After the second postcard, he decided to give it a try.
Finally, a third postcard shows up. Now you're thinking, "Okay, fine, I’ll give it a try." You do, and you love it. Naturally, you tell your brother about it.
The point is clear. If the makers of "Cola" had sent just one postcard and stopped due to a lack of response, they would have missed out.
How to Sustain Your Marketing
Now that you understand the importance of consistent marketing, you might wonder, "How do I manage this while serving my current customers?" The answer is simple: enlist a direct mail company to assist you.
Regardless of your mailing list size, print enough pieces to reach your audience at least three times. Typically, mailing every 2-4 weeks suffices, depending on your industry. Schedule these mailings, and allow the marketing company to handle the rest. With one phone call, you can organize your marketing for three months or more. No need for stressful post office trips. Focus on running your business, and they’ll manage your marketing.
Secure a Steady Business Flow
Stop worrying about the steady business flow you need to survive. Take action. Develop a marketing plan, commit to it, and if it truly succeeds, say “I do.”
For more insights on testing your marketing ventures, read my article "Don’t Assume, Just Test and Track."
Wishing you a successful journey!
You can find the original non-AI version of this article here: Marry Your Marketing Plan.
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