Marketing Strategies 3 Mistakes To Watch Out For When Asked So What Do You Do
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Marketing Strategies: 3 Mistakes to Avoid When Asked, "So, What Do You Do?"
Whether you're standing in line at the supermarket, riding an elevator, mingling at a party, or participating in a networking event, you'll inevitably hear the question, "So, what do you do?" How you respond can significantly impact whether the person becomes a potential client, a referral source, or simply walks away.
This article highlights three common mistakes people make when answering this question and explains why they don't work. We’ll also reveal an ideal response and its importance.
Mistake #1: Saying Too Little
Responding with, "My name is Jane Doe, and I'm with ____________ Real Estate Company," could leave the conversation flat. This brief statement doesn't capture attention or invite further discussion. The other person might merely reciprocate with their own information or exit the conversation politely.
Mistake #2: Saying Too Much or Asking Directly for Business
Overloading someone with information like, "I'm Jane Doe from ____________ Real Estate Company. I specialize in country homes. I love the fresh air and helping people find their dream country house. Who do you know looking to buy or sell?" can be overwhelming. It doesn't engage the listener and is too forward. Building a relationship first is key, as people prefer to do business with those they know, like, and trust. Instead, consider exchanging business cards and suggesting future contact.
Mistake #3: Focusing Solely on Yourself
When asked, "So, what do you do?" some might say, "I'm Jane Doe with ____________ Real Estate Company. I've been there for five years, and it's a fantastic place with friendly people. I love real estate for the flexible hours and income potential." While enthusiastic, this response centers on yourself, not how you can assist others.
The Ideal Response
After coaching real estate agents for a decade, I've discovered an approach that works wonders. When someone asks, "So, what do you do?" engage them with, "You know how buying or selling a home can be stressful? I handle all the details and paperwork, making the process smooth and enjoyable for my clients. I’m Jane Doe with ____________ Real Estate Company."
Why This Works:
1. Focus on the Client: You highlight the client's needs rather than your own.
2. Demonstrates Understanding: It shows you grasp the challenges people face in real estate transactions.
3. Offers Solutions: You provide clear solutions to alleviate potential client worries.
Benefits of This Approach:
- Engagement: You’ve captured the other person's interest by addressing their potential concerns.
- Trust: By prioritizing client needs, you build trust.
- Memorable: Your unique approach sets you apart, increasing the likelihood they'll reach out in the future.
Memorize and practice this response. The next time someone asks, "So, what do you do?" you'll be ready to impress them and watch your business grow.
You can find the original non-AI version of this article here: Marketing Strategies 3 Mistakes To Watch Out For When Asked So What Do You Do .
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