Marketing in a Mobile Age Trucks Add Fuel to Advertising
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Marketing in a Mobile Age: Trucks Fuel Advertising Innovation
Summary:
In today's fast-paced world, businesses of all sizes share a crucial need: effective promotion. Truck-side advertising emerges as an affordable and impactful alternative, cutting through the overwhelming media clutter with impressive clarity.
Keywords:
Business Promotion, Advertising, Marketing.
Article Body:
LAS VEGAS, NV ?" June 1, 2006 (SEND2PRESS NEWSWIRE) ?" Mobile Ad Marketing Inc, a pioneering company in Las Vegas, offers the largest inventory of mobile advertising media in the U.S. Their mission? To make advertising more effective and affordable.
According to Mobile Ad Marketing (MAM), when it comes to advertising, bigger really is better. And what’s bigger than a semi-trailer? “With over 300,000 trucks, buses, and ad trailers operating in 300 markets across 48 states, we can saturate any market,” asserts Daniel Sage, President of MAM. “Our fleet partners include industry giants such as Roadway, Swift, and Greyhound.”
Sage further elaborates, “Nearly 150 million Americans commute daily. This form of outdoor media is rapidly becoming one of the best tools for advertisers. Imagine reaching 50% of the U.S. population on any business day and having the ads noticed over 90% of the time!”
When it comes to exposure, truck-side advertising stands out. Studies reveal it has a higher impact than all other outdoor media combined. Over the past five years, research indicates that truck-side ads deliver between 30,000 and 70,000 impressions daily, depending on whether it’s a regional or national campaign. In Las Vegas, some campaigns have even achieved over 150,000 impressions per hour.
The attention-grabbing nature of truck-side advertising makes it an ideal tool for brand promotion. Its versatility captures the interest of business decision-makers and consumers alike during their daily routines. MAM enhances this by conducting zip code analyses as the trucks travel, accessing census data to tailor campaigns based on age, income, and family structure.
Top brands and Fortune 500 companies are embracing this innovative advertising medium. McDonald’s, Procter & Gamble, NBC, American Express, AT&T, and Toyota have all used truck-side and mobile-billboard campaigns to effectively reach their target audiences where they work, play, and live.
“While stationary billboards can be effective if placed in great locations, they often have long waiting lists and limited visibility,” notes Sage. “Truck-side ads, however, cover areas with hundreds of billboards in just a day.”
Interestingly, although outdoor media reaches over 96% of U.S. consumers, it receives merely 1?"3% of advertising budgets. Yet, when measured by cost per thousand impressions (CPM), truck-side advertising costs around $1.50?"making it the most affordable in the industry.
In conclusion, whether businesses are large or small, local or national, they need effective promotion. Truck-side ads provide an affordable and powerful solution. As Sage wisely states, “Today’s marketing must engage the consumer. With the average American exposed to over 600,000 media messages annually, any medium breaking through that clutter is impressive?"and that’s exactly what truck-side advertising does.”
To learn more, visit [Mobile Ad Marketing](http://www.MobileAdMarketing.com).
You can find the original non-AI version of this article here: Marketing in a Mobile Age Trucks Add Fuel to Advertising.
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