Marketing By Presupposition - The Curious Case Of Shan Zin Wah

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Marketing by Presupposition: The Curious Case of Shan Zin Wah


Summary


Marketing niche or unfamiliar products often feels like an uphill battle, especially when it involves extensive "information training" for potential customers. This challenge is familiar to many, and I've certainly experienced it over the years. However, I've recently begun a new strategy I call "presupposition marketing."

The Concept


In essence, presupposition marketing involves assuming that your audience already has a baseline knowledge of what you’re discussing?"even when they don’t. This approach sparks curiosity and taps into the strong social motivator of wanting to know what others seem to know.

Consider marketing a new product, Shan Zin Wah. Traditional marketing might include articles like "What is Shan Zin Wah?" or "How Shan Zin Wah Can Help You Lose Weight." These aim to educate consumers, and they certainly have their place. However, by presupposing that your audience is already familiar with Shan Zin Wah, you open up a whole new realm of intriguing content possibilities.

Innovative Article Ideas


By assuming familiarity, you can craft engaging titles such as:

- "Beware of Imitation Shan Zin Wah! Scams Exposed!"
- "The Top Three Mistakes Shan Zin Wah Users Make Every Day..."
- "Expert-Only Shan Zin Wah Tips You Must Know!"
- "Shan Zin Wah: Has It Stood the Test of Time?"
- "Shan Zin Wah VS Rock Salt: Who Will Win?"

These titles drive curiosity and create an impression of Shan Zin Wah as an established product?"making the reader feel like they’re the only one missing out.

The Psychological Impact


This approach shifts the perception of Shan Zin Wah from a new, unfamiliar product to one that is established and well-regarded. It creates a different kind of interest, aligning Shan Zin Wah with products that consumers already know and trust.

Implementation


To apply this strategy, imagine your product is as well-known as Coca-Cola or Virgin MegaStores. Then, write articles targeting an audience that you assume is already aware, informed, and convinced. Offer them additional insights and interesting background information about your product or service.

This technique leverages the NLP concept of "persuading by presupposition" and turns article writing into a more exciting challenge, especially for new or niche products.

Embrace this method to make your marketing efforts not just effective, but also engaging and innovative.

You can find the original non-AI version of this article here: Marketing By Presupposition - The Curious Case Of Shan Zin Wah.

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