Marketing A Misunderstood or Scary Product or Service
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Marketing a Misunderstood or Scary Product
What happens when your business offers a product or service that's unfamiliar or intimidating to your audience? Whether it's fear or confusion keeping potential customers at bay, here are three key strategies to address these challenges.
Emphasize the Solution
Begin by identifying the core problem your product or service solves. Are you alleviating pain or providing a cure for an ailment? Rather than focusing on the complexities of your offering, highlight how it serves as a remedy. It’s crucial to view your product from your customers' perspective and present it as a solution.
Highlight Your Competitive Edge
Understand how your product compares to other options. Is it more effective, longer lasting, safer, or more affordable? Clearly communicate these unique advantages to potential customers. Position your product as the most logical and superior choice, thereby reducing fear and hesitation.
Educate Your Audience
Use platforms like your website, newsletters, special reports, webinars, and presentations to inform and reassure your audience. Providing valuable information can dispel myths and eliminate misconceptions.
Testimonials can be particularly persuasive. Consider offering your product or service to friends or colleagues in exchange for their honest feedback. Their testimonials can significantly enhance credibility and encourage new customers.
By implementing these strategies, you can transform your misunderstood or feared product into a trusted solution.
(C) 2005 Debbie LaChusa
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