Local Search Marketing makes the phone ring or A call is worth 15 times a click
Below is a MRR and PLR article in category Business -> subcategory Marketing.
How Local Search Marketing Boosts Your Business
Introduction
Local search marketing can make your phone ring and bring customers right to you. The saying “A call is worth 15 times a click” emphasizes the value of getting potential clients on the phone.
The Power of Local Search Marketing
Local search marketing provides business owners with a highly targeted and cost-effective way to reach customers. With more people searching for local businesses online, these searches often come with serious buying intent.
For local businesses, it's crucial to effectively connect with these customers, even without a website. The internet has transformed how customers find businesses, moving away from traditional phone books to online searches.
Key Statistics
The Kelsey Group highlights some trends:
- 74% of households use the internet for local shopping information.
- Around 45% of these searches have purchasing intent.
- Use of yellow page directories has decreased from 75% to 62%.
These statistics suggest it's time to reallocate marketing budgets from traditional directories to online platforms.
Taking Action
To maintain and grow your customer base, you need to be visible where your customers are searching?"online. Here's how to get started:
Search Engine Visibility
Your customers likely use search engines like Google, Yahoo, MSN, or AOL. These platforms offer paid advertising options known as Pay Per Click. This is suitable if you have a website, but what if your web presence is minimal?
Exploring Alternatives
In regions like Australia, options are limited. Some traditional companies offer both directory services and online presence, but their costs can be prohibitive. Also, many of these companies appear on search engines but require users to start the search again on their platform.
Other local search engines exist, but their limited business listings may not offer much value.
Maximizing Online Presence
To enhance your online presence, search for “local search directory” on search engines like Google, filtering results by your country. Investigate directories on these search results' first pages.
The Importance of Action
Once found online, what action do you want potential clients to take? If you're not selling products directly on your site, the goal should be clear: you want them to call or email you.
A call is especially valuable. Research shows a call is 15 times more valuable than a click, primarily because emails can be mistaken for spam, filtered out, or lack the personal touch of a voice conversation.
Encouraging Phone Calls
Although it's harder to get people to call due to automated systems and long wait times, a direct call is invaluable.
Overcoming Barriers
Many hesitate to call because they dread:
1. Automated menus.
2. Long hold times.
3. Recorded messages.
Avoiding these pitfalls can encourage more calls.
Pay Per Call: The Future
"Pay Per Call," also known as "push to talk," allows users to connect with businesses by simply clicking a button and entering their phone numbers. This connects them directly to the business.
Why Pay Per Call Works
This method shifts the focus from clicks to calls, making it easier for potential customers to connect with local businesses. Whether it’s a cleaner, a carpenter, or a babysitter, local search with Pay Per Call facilitates direct communication.
Conclusion
The combination of local search marketing and direct call features, like Pay Per Call, is already available at platforms like AussieWeb Local Search in Australia. Google is testing similar features with Pay Per Click advertising in the U.S., highlighting the significance of this marketing approach.
Embrace these tools to stay in control of the sales process and ensure business success by making your phone ring with potential clients ready to engage.
You can find the original non-AI version of this article here: Local Search Marketing makes the phone ring or A call is worth 15 times a click .
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