Linked In Basic Marketing Blunders
Below is a MRR and PLR article in category Business -> subcategory Marketing.
LinkedIn: Common Marketing Mistakes
Are You Making These LinkedIn Blunders?
Introduction
Have you ever received LinkedIn invitations like this?
"I’m using LinkedIn to stay connected with my professional contacts and assist with introductions. Since I recommend you, I’d like to invite you to join my network. Basic membership is free and takes less than a minute to sign up."
I've received more than 35 such invitations, all strikingly similar. The senders often seem surprised when I don't immediately accept. Let’s explore the marketing pitfalls of this approach.
Key Issues
1. Lack of Personalization:
Most invitations come from names I don’t recognize. Why would I want to join a network without knowing the sender or the benefits? The invitation fails to explain who they are, their network access, and how I would benefit.
2. Missing Information:
What is LinkedIn? How does it work, and what are its advantages? These invitations never explain these points. You shouldn't assume recipients understand the platform or see its value. A brief explanation and a success story would help. Even though "basic membership is free," it still requires time and effort, which needs to be justified.
3. Ignoring Concerns:
Potential misunderstandings or concerns are not addressed. As a non-member, I worry about unsolicited emails and calls. A free service still needs to convince users of its value by acknowledging and addressing possible objections.
4. Generic Messages:
Using a generic template fails to make a good impression. Even if LinkedIn’s provided text were effective, adding a personal touch is crucial.
Conclusion
I don't have an issue with LinkedIn itself; it might be a valuable tool. However, members must apply common sense and basic marketing strategies to engage busy, skeptical individuals effectively. Personalization, clear information, and addressing concerns can make all the difference.
You can find the original non-AI version of this article here: Linked In Basic Marketing Blunders.
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