Keyword Selection For Website Marketing
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Keyword Selection for Website Marketing
Word Count: 913
Summary:
Choosing the right keywords is crucial for crafting effective meta tags and website content. Without carefully selected keywords, attracting the desired traffic to your site becomes challenging.
Keywords:
Search Engine Marketing
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Article Body:
Choosing the right keywords is essential for creating impactful meta tags and website content. Without wise keyword choices, you might struggle to draw your target audience to your website. Merely including meta tags doesn't guarantee increased visitors or higher search engine rankings. These tags need to be based on thoughtfully chosen, targeted keywords. Here’s a guide to help you select effective keywords:
1. Descriptive Keywords
Your keywords should clearly describe the product or service you offer. Avoid using your company name as a keyword unless it's widely recognized. For instance, rather than using “BizTalk4U Consulting,” a more descriptive option would be “web content writers.”
Initially, I used “website copy writing,” which didn’t yield much traffic. Research showed “web content” was the preferred term, prompting me to revise my website content accordingly. Don't assume you know the best keywords. Instead, ask your customers what terms they’d use to search for services like yours. Compile their responses to identify targeted keywords.
2. Popular Keywords
After brainstorming and gathering suggestions, conduct online research to evaluate keyword popularity. Utilize tools like:
- Overture suggestion tool: This pay-per-click search engine tool can show you similar keywords and their popularity, offering insights into popular search terms.
3. Words or Phrases?
Research indicates that people typically use 2-3 word phrases instead of single words. Phrases tend to yield more relevant results. For example, “clothes for little girls” is more specific than just “clothes,” attracting more targeted visitors.
4. Competitive Keywords
Examine the competition by analyzing the keywords used by similar sites. Run searches using your keywords and see what other keywords top-ranking sites are using. Tools like Wordtracker can analyze keyword competition for you.
5. Balancing Act
When finalizing your keyword list, balance popularity and competition. Extremely popular keywords face high competition, while those with no competition might not attract much traffic. Aim for keywords that are moderately popular with lower competition.
6. Focus
Concentrate on a few qualified keywords instead of every possible related phrase. Using too many keywords reduces keyword density, harming your rankings. If multiple keywords are vital, consider creating separate pages, each focusing on one or two keywords. Although this requires effort, it can enhance rankings and visibility.
7. No Cheating/Spamming
Avoid using irrelevant keywords to attract traffic. Such visitors likely have no interest in your offerings. Don’t spam by overusing keywords in your meta tags and content. Search engines can ban your site for these tactics. Similarly, steer clear of tricks like cloaking and hidden text, as search engines penalize these strategies.
By following these seven secrets of smart keyword selection, you can attract the desired amount and quality of traffic to your website. Choose your keywords wisely for best results.
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