Keyword research do not depend on your assumptions alone
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Keyword Research: Don't Rely Solely on Assumptions
Summary
Conducting thorough keyword research is essential for building a successful, search-engine-friendly website.---
When embarking on the journey of creating a search-engine-friendly website, one of the most critical steps is conducting comprehensive keyword research. Many new and even seasoned webmasters often make the mistake of relying solely on their assumptions when choosing keywords. It’s important to remember that their perspective may not align with that of their target audience.
Identifying the Issue
A fundamental flaw in the keyword research process arises when using free research tools. These tools often limit options and rely heavily on your initial input, which may be based on assumptions rather than actual search behavior.
Consider this example: If you're researching keywords for a website selling MP3 music players, you might start with "MP3 music players." This could generate a list like:
- 100% free music downloads for MP3 players
- Concepts music express MP3 players
- Download music video for MP3 players
- Free downloadable music for MP3 players
- How to put music on MP3 players
In this step, you might exclude some keywords and refine the list. However, the results are primarily influenced by the terms (MP3, music, and players) you initially entered. The question then arises: Are users truly searching for "MP3 music players" when looking to make a purchase?
Exploring User Intent
To better understand search behavior, consider using tools like Vertical Leap’s SEO Keyword Game. This tool reveals the complexity of user intent by showing a picture and asking visitors to input search terms they would use to find it online. The diversity in terms is astonishing, with at least 21 distinct variations for something as straightforward as an "MP3 Player." Some terms include:
- USB MP3 player
- Flash drive
- Memory stick
- Pen drive
Does your current keyword list cover these variations?
Finding an Effective Solution
If you must rely on free keyword tools, begin with broader terms such as "MP3," "player," or "music player." Then, gradually refine your search by excluding irrelevant or less popular keywords. This method may bring you closer to finding the most effective keywords for your site.
By taking a broader and more data-driven approach to keyword research, you can gain insights into what your potential customers are truly searching for, leading to a more successful website strategy.
You can find the original non-AI version of this article here: Keyword research do not depend on your assumptions alone.
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