Internet Marketing Secret - How to Double Your Sales Overnight
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Internet Marketing Secret: Double Your Sales Overnight
Summary
Imagine doubling your sales overnight with just one proven Internet marketing strategy. Smart direct marketers have a secret weapon to track and measure results accurately. Here’s how you can harness this secret to boost your sales.
The Secret to Success in Internet Marketing
Have you ever wondered how to double your sales overnight? The answer lies in a strategy used by savvy direct marketers for over a century. When this secret is combined with the speed and reach of Internet marketing, the results can be extraordinary.
What’s the Secret? Split Testing
Split testing is the key to understanding what drives your sales. By linking specific sales to their respective ads, marketers can measure which strategies are most effective. In traditional print ads, this might involve using unique phone extensions. For Internet marketers, tracking software or separate sales pages can serve the same purpose.
Setting a Baseline
To get reliable results, you need a substantial sample size. For direct mail, this typically means at least 1,000 mailings; for online marketers, 1,000 page views should be your target. Once you establish consistent outcomes from an ad, it becomes your “control.” This benchmark allows you to test new approaches against a known standard.
Incremental Improvements
Consider a web sales letter that converts 1% of viewers into buyers?"10 sales per 1,000 views. By testing one element at a time (such as the headline, graphics, pricing, or bonuses), you can identify changes that boost this conversion rate. Often, tweaking the headline can have the biggest impact.
For example, if a new headline doubles the response rate to 2%, that’s an increase from 10 to 20 sales for every 1,000 views?"effectively doubling your sales.
Continual Testing
Even with a well-performing sales letter, ongoing testing is crucial. Any single change, like a headline color adjustment, could further increase your sales. Imagine if changing the headline color increased your conversion rate to 3%. That would triple your original sales!
Never Settle for Less
While it’s tempting to stick with what's working, failing to test further can cost you substantial profits. For instance, if you discover a 2% response rate at a $67 price point compared to 1% at $97, you’d earn $1,340 instead of $970 for every 1,000 views.
The Bottom Line
Always track your response rates and keep testing against your control to find new opportunities for growth. While many tests won’t surpass your control, those that do will significantly increase your income. Without split testing, you risk missing out on potential earnings. Embrace this strategy, and you might just double your sales overnight.
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