Interesting Preliminary Results On Headlines
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Fascinating Preliminary Findings on Headlines
Summary
I'm gearing up to conduct a comprehensive study on the effectiveness of headlines across a variety of websites. While the full study is on the horizon, I’ve already started running split tests on a small scale, involving three sites. Despite the limited sample size, the initial results have been intriguing:
1. Color Choice: It turns out that blue (
000080) slightly outperforms black across all three sites. I initially used dark blue based on personal preference and previous studies suggesting dark colors work well, provided they’re not red. Although I anticipated black to emerge as the leader, it's reassuring to see dark blue performing strongly.
2. Font Style: Unexpectedly, serif fonts (specifically Times New Roman) are outperforming sans-serif fonts (like Arial) in these tests. Conventional wisdom suggests that sans-serif fonts are ideal for headlines, while serif fonts suit regular text. However, Times New Roman is proving more effective in driving conversions.
3. Font Size: I’ve traditionally opted for size 6 fonts for headlines as it felt visually appealing. Yet, the tests reveal size 7 outshines size 6, with an average conversion rate 24% higher.
These findings are preliminary, and I plan to expand the study to thousands of sites to draw more definitive conclusions. Nonetheless, I found these results intriguing and thought you might too. Stay tuned for more comprehensive insights soon.
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