If I Were Starting A Network Marketing Company Continued
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Starting a Network Marketing Company: A Fresh Perspective
Title:
If I Were Starting a Network Marketing Company: A New Approach
Word Count:
899
Summary:
"If I were starting a Network Marketing company, I'd ask which groups would be interested in a fresh story about succeeding in network selling. What language and visuals would best communicate my offerings?" Inspired by Seth Godin.
I'm suggesting a focus on amateurs and hobbyists in network selling, who have distinct views on business practices.
Keywords:
Kim Klaver, Klaver, Marketing, MLM
Article Body:
When pondering how to launch a Network Marketing company, I’d first consider a unique audience eager to hear new stories about succeeding in network selling. What language and imagery would effectively convey my message? These are the questions posed by marketing expert Seth Godin.
I'm envisioning a different group of people?"amateurs and hobbyists?"who engage in network selling with a distinct worldview.
Traditionally, experts advise us to "Treat it like a business." This perspective often explains the high dropout rate: "People don’t treat it seriously as a business, so they don’t make money." Perhaps many don’t enjoy the required tasks, which is why they aren't committed. This isn’t a problem for our amateur enthusiasts.
Today, when people discuss why they want their own business, money is not always the top priority.
According to a recent Yahoo poll, "Two-thirds of Americans have entrepreneurial aspirations." Here are three insights:
1. Money isn’t the main motivation?"only 3% prioritize getting rich, a drop from 6% in 2005.
2. The primary reason for starting a business is doing work they truly love.
3. The second most popular reason is the desire "to be my own boss."
This aligns perfectly with our new group of amateurs and hobbyists. The traditional Network Marketing pitch focuses on money and its benefits, which suits those who prioritize financial gain. However, there’s room for both approaches.
Notably, the desire "to be my own boss" is significant. This means that the common practice in Network Marketing of enforcing duplication?"imposing rigid methods and systems on newcomers?"won’t align with our new group’s values. (This is no great loss, considering the past results.)
To appeal to this new audience, we need a story that resonates with their perspective on network selling.
1. Our imagined network marketing company will attract enthusiasts who share the founders’ passions?"perhaps a devotion to health, longevity, and vitality. Within this, smaller niche groups will form, embracing specialized interests. We've crafted a state-of-the-art supplement.
2. Sales will thrive through enthusiasts who appreciate the ingredients and enjoy discussing how these products enhance their lives, diminishing the need for constant recruitment.
3. There’s no intent to alter anyone’s worldview. Our mission is to connect with those who already share it.
Imagining a Network Selling Company
Picture a small group launching a network selling company driven by a passion for health and longevity. Inspired by Ray Kurzweil's "Fantastic Voyage," these individuals are passionate about eating right?"organically, of course. They are proactive about addressing potential nutritional gaps caused by environmental factors.
As health aficionados, they spend their free time studying the nutrients that support sustained health, energy, and appearance. They are often the envy of those 20 years younger.
The network sellers in this new group engage in conversations about the products they love:
"I’m committed to my daily dosage. It suits my body perfectly. I even take extra when flying to ensure I’m protected from plane air. I adore the friendly bacteria and components like lutein and indole-3-carbinol. I market these because I truly believe in them."
"Absolutely, I love the greens. They provide vegetables I wouldn’t normally prepare but know are beneficial. I can't do without acidophilus and bifidus, which have resolved issues that plagued me for years."
"Indeed, if I ever feel sluggish, I realize it’s a signal from my body to take a break. These products keep me in tune with my health needs."
These conversations reflect what matters most to this new group, much like tech enthusiasts discussing their passions around the clock.
Who else would appreciate and delight in such discussions except true devotees?
This is the new group I’d focus on if I were starting a network marketing company for people with this worldview. How about you?
(Note: "New group" refers to the original question discussed here and in the previous article.)
You can find the original non-AI version of this article here: If I Were Starting A Network Marketing Company Continued.
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