If I Were Starting A Network Marketing Company...
Below is a MRR and PLR article in category Business -> subcategory Marketing.
If I Were Starting a Network Marketing Company...
Exploring Fresh Perspectives in Network Marketing
When considering the launch of a network marketing company, one might ask: who are the people ready to hear innovative stories about succeeding in this field? How can we effectively communicate our offerings to them with the right words, phrases, and images?
This insightful approach, shared by Seth Godin during an interview with John Fogg, raises a vital question: why target a different group than those we currently engage?
The reason is simple. Many visible figures, including prominent trainers, often employ tactics that promise more than they deliver. This approach has tarnished the reputation of network marketing, leading influential figures like Godin and Calacanis to express skepticism. The traditional method, focused heavily on recruiting and making quick profits, has alienated many potential supporters.
We must steer clear of these outdated practices and the practitioners who promote them.
Moreover, a staggering 95% of individuals who enter network marketing with high hopes often leave feeling disillusioned and financially strained. They end up exhausting their relationships and finances on systems that primarily benefit those above them, leading to frustration and a growing aversion to the industry.
These disenchanted individuals are unlikely to return.
And we certainly don’t want to disrupt those content within their current organizations.
So, who should we focus on for our new and innovative group?
One group stands out: amateurs. These are the individuals who engage in activities out of passion and personal challenge, free from pressures to pay bills or impress others. They are driven by love for what they do rather than the lure of monetary gain.
These individuals will not join for financial reasons. They are akin to hobbyists, dedicating whatever time they can to pursue something they are passionate about. This new group is not motivated by money, although they wouldn’t shy away from it. Their drive comes from somewhere deeper.
Imagine forming a community fueled by passion and creativity, not just profit.
Time for a break. More to explore in the next post.
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