For Business Names And Tag Lines Popularity Shouldn t Rule
Below is a MRR and PLR article in category Business -> subcategory Marketing.
For Business Names and Taglines, Popularity Shouldn't Be Your Guide
Introduction
When seeking the perfect business name or tagline, avoid turning it into a popularity contest. Recently, I encountered two examples highlighting the pitfalls of this approach.
The Book Title Dilemma
A friend sought opinions on the best title for an upcoming book, but here's why relying on popular votes is misguided:
- It might not stand out among other titles.
- It could lack clarity, be hard to spell, or have negative connotations.
- It may not resonate with the core audience.
- It might not be memorable or easy to share.
- It could perform poorly in search engine rankings.
New Jersey’s Tourism Slogan
The New York Times reported that New Jersey allowed residents to vote on a new tourism slogan. The winner, "New Jersey: Come See for Yourself," narrowly beat "New Jersey: The Best Kept Secret."
Both slogans fail a crucial test?"they don’t uniquely define New Jersey. Substitute the name with any other state, and the slogan still applies, rendering it ineffective. It's largely superficial.
Moreover, restricting voting to New Jersey residents was a flaw. While locals care about the state’s image, they aren't the target audience for tourism. Outsiders, who need to be attracted by the slogan, should inform such decisions.
Learning from Missteps
Consider an ad for a Great Plains software company, which assumed that a treeless, flat horizon would be appealing. To a New Englander like me, used to wooded landscapes, it was off-putting.
This illustrates that a local's perspective may not always appeal to outsiders. Instead of broad voting, allow people to submit ideas for names or taglines. Then, let a person or committee evaluate them based on pre-established criteria.
Conclusion
By selecting, rather than simply voting, you'll likely find a name or slogan that truly connects with your audience.
You can find the original non-AI version of this article here: For Business Names And Tag Lines Popularity Shouldn t Rule.
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