Fear of Change can Hurt Your Business
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Fear of Change Can Harm Your Business
Summary: Looking to boost your sales as an internet marketer? Shift your focus from sales to people.
Keywords: internet marketing, website marketing, internet income, content writing
Article Body:
Change can be intimidating. It disrupts routines, forces habit adjustments, and pushes you out of your comfort zone. Yet, even when change could lead to positive outcomes, many resist it, hindering their success.
This resistance is prevalent in internet marketing as well. Many marketers stick to familiar ad sources, promote the same products, and create repetitive web pages. A common saying in business circles is:
"If you keep doing what you’re doing, you’ll keep getting what you’re getting."
I experienced this firsthand when my website’s activity and my income plateaued. Despite enjoying my work and believing in it, everything became routine. This complacency seeped into my content, follow-ups, and customer interactions.
It’s easy to stray from your purpose, even when you’re doing everything you know how to do. Attempting new things can lead back to old habits because they’re comfortable. Even experienced marketers face these challenges.
When I started Single-Parents-Help.com, my excitement stemmed not from potential income, but from helping people who felt stuck. However, my website was starting to resemble just another marketing site. It might have looked appealing, but it didn’t resonate with single parents seeking support. It seemed I was pushing them to buy something.
So, I overhauled it. I visited various support sites like parentswithoutpartners.org and single.parents.about.com, thinking about what I’d want if I were seeking guidance as a new single parent.
That’s when it clicked. I began rewriting content, moving away from sales language and focusing on the struggles single parents face and how to overcome them. I wrote from their perspective, not like a marketer. And then I realized something profound:
I genuinely wanted to help people. I knew firsthand the challenges of losing a car to repossession, borrowing money to pay bills, the crumbling of family life, and losing health insurance. These experiences, though difficult to recount, were essential to connecting with my audience.
Even if this is an extreme example of resisting change, it was a wake-up call for me.
When your primary focus is sales, it’s obvious in your web content, newsletters, and follow-up emails. Step back and evaluate your approach.
What value are you offering people? How will spending money at your site benefit them?
The answer should guide your focus: What are you helping them achieve?
Switch your action phrases from "You need to buy…" to "You will have…" to see increased site interest, longer visits, more newsletter subscribers, and more backlinks.
Offer something valuable. Don’t just seek to take money?"there’s no fulfillment in that. Encourage people to return because they trust you and feel good about their purchases. The more you give, the more you receive in return, leading to a more fulfilling business experience.
You can find the original non-AI version of this article here: Fear of Change can Hurt Your Business.
You can browse and read all the articles for free. If you want to use them and get PLR and MRR rights, you need to buy the pack. Learn more about this pack of over 100 000 MRR and PLR articles.