Dramatically Improve Your Marketing Results With These 6 Simple Steps
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Dramatically Improve Your Marketing Results with These 6 Simple Steps
Summary
Imagine if a few straightforward actions could significantly boost your marketing success. Even if last year's efforts fell short, it's not too late to turn things around. Here are six steps to enhance your marketing strategy.1. Review Past Marketing Activities and Results
Begin by evaluating your past marketing efforts. Identify which activities led to increased clients, sales, or growth. Focusing on what works and eliminating what doesn’t is crucial, even if your plan was not well-structured previously. Your continued business presence indicates some effective marketing.2. Expand Your Definition of Marketing
Marketing extends beyond ads and direct mail. It encompasses every interaction that introduces your business to potential clients?"including conversations, emails, brochures, and even business cards. Use every opportunity to inform others about your offerings. Remember, marketing is essential to let people benefit from your products or services.3. Track Sales Connections to Marketing Efforts
Assess whether you can link sales directly or indirectly to marketing activities. Direct tracking could be someone contacting you after an event, whereas indirect tracking might involve referrals. For each activity, determine:- Whether it led to new clients or increased sales.
- The specific results it generated.
If unsure, ask current customers how they heard about you, through surveys or direct inquiries. This data will clarify the effectiveness of your efforts.
4. Distinguish Effective Activities from Ineffective Ones
Identify activities that didn’t yield results. If they’ve had ample opportunity to do so without success, consider ditching them for new strategies. Spending on ineffective marketing is wasteful; tailor approaches to suit your business.5. Plan Next Year’s Marketing Based on Insights
Allocate resources to the most successful activities identified. They’ve proven effective, so investing more in them is likely to enhance results. Don’t worry if tracking hasn’t been your forte?"many struggle with it. Start now to ensure every effort is measurable.6. Establish a Tracking System for Future Activities
Tracking is vital. Simple methods, like asking new customers how they found you, can be effective. Consider using codes on promotional materials for easy tracking through customer interactions.During networking, make a note of events when adding new contacts. Having a tracking plan for each marketing action ensures you focus on the most effective strategies.
Improved tracking enables better marketing effectiveness, reducing costs and maximizing returns.
(C) 2005 Debbie LaChusa
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