Determining Marketing Effectiveness Even If You Didn t Track
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Evaluating Marketing Success Without Prior Tracking
Overview
You've engaged in various marketing activities over the past year but forgot to track their outcomes. Now, you're unsure what worked. How can you assess your marketing effectiveness?
Key Concepts
- Marketing Strategy
- Effectiveness Evaluation
- Tracking Response Rates
Introduction
It's a common scenario: you've invested time and resources into marketing efforts but didn't track the results. Before moving forward, it's important to assess what strategies truly benefited your business. Here’s how you can evaluate your past efforts and plan better for the future.
Recognizing the Need to Track
First, don't be too hard on yourself?"many businesses face this challenge. The key first step is acknowledging the necessity of tracking and establishing a robust plan for future efforts.
Simple Tracking Strategies
For future marketing activities, start by asking new customers how they discovered your business. Additionally, use codes on flyers or brochures to entice customers to bring them in by offering a special deal or discount.
Whether customers engage through phone or online platforms, ensure they reference the specific code from your marketing material. Make these codes unique to different distribution channels or locations for precise tracking.
Leveraging Networking Opportunities
If you network or speak at events, and someone provides their contact information, record where you met them in your database. This helps in understanding how various events contribute to customer acquisition.
Evaluating Past Activities
To assess past marketing efforts, ask your current customers how they found out about you. Conduct surveys that not only gauge customer satisfaction but also inquire about the source of their discovery.
For closer client relationships, consider a direct approach: pick up the phone and ask them how they learned about your business. Both methods can provide insights into which marketing activities were effective.
Moving Forward
Armed with this information, you'll have a clearer idea of what worked and what didn’t. If you're still uncertain, continue with your existing marketing activities, but implement tracking mechanisms to avoid future uncertainty.
By adopting these practices, you can optimize your marketing strategy and ensure a more effective use of resources in the coming years.
(C) 2005 Debbie LaChusa, 10stepmarketing
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