Buying vs. Renting Your Next Trade Show Exhibit
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Buying vs. Renting Your Next Trade Show Exhibit
Summary
Considering investing in a trade show display but unsure if it's the right move? Renting might be your ideal solution. Both options have their merits, and the choice largely depends on your trade show objectives, marketing goals, and budget.Key Considerations in Choosing Between Buying and Renting
When to Consider Renting
1. New to Exhibiting: If your company is just starting to participate in trade shows, renting can be a practical choice. This approach allows you to make a significant impression without a hefty financial commitment.
2. Limited Budget: For startups or new ventures aiming to make an initial impact, renting helps maintain costs while still ensuring a striking presence.
3. Multiple Shows: If your schedule includes overlapping events, renting a second display simplifies logistics.
4. Testing the Waters: Renting offers the chance to "test drive" different exhibits to see which best suits your needs before making a purchase.
Benefits of Renting
- Ease of Logistics: Rental companies typically handle transportation, setup, and dismantling, allowing you to focus on engaging with clients and showcasing products.
- Cost-Effective for Infrequent Use: If you attend only one trade show per year, renting can be more economical than buying, especially when combined with purchasing custom graphics.
When Buying Makes Sense
- Frequent Exhibitor: For companies with a busy trade show calendar, buying an exhibit can be more cost-effective. After about four shows, the cost of renting often equals the cost of purchasing.
Bridging the Gap Between Renting and Buying
Consider programs like OneSource Exhibits' Rental Rebate Program. This plan allows 100% of your rental fee to be applied towards the purchase of a similar display within 90 days. Such flexibility lets you determine the display type that best fits your trade show strategy before committing to a purchase.
For more information about rental options, contact a OneSource Exhibits Consultant at 800-767-8225 to explore the variety of displays available.
By weighing these factors, you can make an informed decision that aligns with your marketing goals and budget, ensuring success at your next trade show.
You can find the original non-AI version of this article here: Buying vs. Renting Your Next Trade Show Exhibit.
You can browse and read all the articles for free. If you want to use them and get PLR and MRR rights, you need to buy the pack. Learn more about this pack of over 100 000 MRR and PLR articles.