Bird by Bird
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Bird by Bird: Simplifying Your Marketing Strategy
Summary
Feeling swamped by marketing? You’re not alone. With so much to learn and prioritize, it’s easy to feel lost. What should you focus on? What's the best first step to take?Keywords
Marketing strategy, marketing success, business marketing, strategic marketing, marketing resources, marketing education.Article Body
Marketing can seem daunting, especially when it's not your main job. The sheer amount of tasks can make it feel like a full-time commitment. So, how do you stay motivated and on track?Let’s take it "bird by bird."
Inspired by author Anne Lamott’s book, Bird by Bird, this approach encourages tackling projects one step at a time. Lamott shares the story of her brother who, overwhelmed by a school report on birds, was advised by their father to proceed bird by bird ?" one at a time. This simple yet effective strategy can transform your marketing efforts.
Here’s how you can apply this principle to your marketing tasks:
1. Start Small: Don’t tackle the whole project at once. Begin with a small section, like drafting a Positioning Statement for just 15 minutes. Don’t know what that is? Reach out for help. This gradual approach will lead to completion over time.
2. Embrace Imperfection: Accept that initial drafts may not be perfect. Whether it's a website update or a client proposal, the key is to start. Get your ideas out without worrying about perfection.
3. Schedule Your Time: Consistently dedicate time to your marketing efforts. Even a daily 15-minute block can grow into a more substantial habit. Consider it an investment in your future success.
4. Prioritize Your Commitment: Protect your scheduled time from distractions. Whether it’s urgent meetings or social obligations, remember that your marketing efforts deserve priority. As Julia Cameron suggests in The Artist’s Way, don’t let others derail your plans.
5. Use a Timer: Setting a timer might sound trivial, but it helps. Work until the timer goes off, freeing you from deciding when to stop. Try this method for a week and assess your productivity.
6. Be Open: Simply showing up is half the battle. The other half is being receptive to the ideas that emerge during your dedicated time. Avoid self-criticism and focus on progress.
7. Be Gentle: Mistakes are part of the process. As Cameron advises, aim for progress, not perfection. Allow yourself to stumble as you learn and improve.
8. Stop Complaining: As Jeffrey Gitomer highlights in The Little Red Book of Selling, a little tough love goes a long way. Avoid whining and take decisive action to move forward.
9. Seek Support: You don’t have to work alone. Establish a support system through check-ins, newsletters, book clubs, or coaching groups. Collaboration can provide the encouragement you need.
Getting started may be the most challenging part, but once you begin, momentum will follow. Your commitment to small steps will naturally draw you into the marketing process, leading to significant progress over time.
Remember, as Julia Cameron once said about artists, “To recover as a marketer, you must first be willing to be a beginner. By being willing to start small, you'll grow into the marketer you aim to be.”
References
- Cameron, J. (1992, 2002). The Artist’s Way: A Spiritual Path to Higher Creativity. New York: Tarcher Penguin.- Gitomer, J. (2004). The Little Red Book of Selling. Austin: Bard Press.
- Lamott, A. (1994). Bird by Bird: Some Instructions on Writing and Life. New York: Anchor Books.
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