Be Yourself
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Be Yourself: A Guide to Authentic Marketing
Summary:
While every marketing and sales message must focus on the "What's In It For Me" (WIIFM) factor for your audience, your unique words and behavior can make your connection with the market distinctly yours.Keywords:
marketing strategy, marketing implementation, marketing success, business marketing, marketing resources, marketing consulting, marketing education, strategic marketingArticle:
Let's explore some expert tips that might sound unusual but are valuable when applied:
1. Embrace Authentic Storytelling
In All Marketers Are Liars, Seth Godin highlights the importance of "telling authentic stories in a low-trust world." While it may seem unsettling, Godin argues that buyers often deceive themselves about their reasons for choosing a product or service.
Successful marketers craft stories that resonate with buyers' beliefs. However, authenticity is key?"you must live the story you tell. If there's any hint of insincerity, you'll "cross the line from fib to fraud." Merely having a good story isn't enough; you must embody it. If a cobbler has no shoes, why should clients trust their advice? Be a true example of what you sell and share that genuine story with those ready to believe.
2. Be Your Own Advocate
In The Little Red Book of Selling, Jeffrey Gitomer encourages becoming the best version of yourself. Some highlights include:
- No Whining: Take ownership of your situation. If the customer doesn't return your call, study voicemail. If your boss is difficult, seek another. Don’t wait for your company to provide a laptop?"invest in yourself.
- Kick Your Own Butt: We've all faced bad days or lost sales. Success isn’t handed to you?"you must earn it.
Gitomer's core message is to put your heart into your work. If you don’t love what you sell, find something else. Marketing can't hide a lack of passion. Clients will see through it and won't buy from you. Trust is essential: "If they like you, believe you, trust you, and have confidence in you, then they MAY buy from you."
Let your passion shine through your words and actions. This authenticity will build trust and confidence, leading to successful sales.
3. Cut Through the Noise
In Why Business People Speak Like Idiots: A Bullfighter's Guide, Brian Fugere, Chelsea Hardaway, and Jon Warshawsky advise us to avoid using meaningless jargon. Communicate with clarity and personality.
We've all endured dull presentations or disconnected pitches. To make an impact, avoid contributing to the daily business jargon. Speak directly and personally to your audience. Ask simple, direct questions that address their needs. Share thoughtful insights on their situation without relying on slides or slick language.
Conclusion
In essence, just be yourself. Authenticity in marketing fosters genuine connections, trust, and ultimately, success.
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References:
- Fugere, B., Hardaway, C., and Warshawsky, J. (2005). Why Business People Speak Like Idiots: A Bullfighter's Guide. New York: Free Press.
- Gitomer, J. (2004). The Little Red Book of Selling. Austin: Bard Press.
- Godin, S. (2005). All Marketers Are Liars. New York: Penguin.
You can find the original non-AI version of this article here: Be Yourself.
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