Beer Coasters Will Drive Visitors To You
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Beer Coasters Will Drive Visitors to You
Summary
Looking to boost traffic to your beer label’s website? The humble beer coaster could be the key! A recent German market survey highlights beer coasters as one of the most favored forms of advertising among consumers. Survey participants described coaster ads as entertaining, eye-catching, and non-intrusive. More than half said they'd take a coaster home, finding it far more practical than a soggy cocktail napkin. Thanks to their durability, coasters are a fantastic advertising format.
Article
To attract more visitors to your beer label’s website, consider employing the effective and widely appreciated beer coaster. A German market survey identifies the beer coaster as a consumer favorite in advertising. Participants described coasters as engaging and unobtrusive, with over 50% willing to take one home. Their durability makes them a strong advertising medium.
Beer coasters create a perfect direct marketing scenario. Customers encounter them in relaxed settings, where they are likely to notice the coasters on the table. Displaying your brewery’s website address prominently ensures an immediate message. Creative integrations like contests or merchandise promotions can encourage customers to visit your site, enhancing the appeal and longevity of your advertisement. Many companies already buying space on beer homepages can attest to how beer coasters boost traffic.
Next, ensure your beer mats reach your target audience. Supplying coasters to brewpubs, restaurants, and clubs that carry your beer is standard practice. But why not expand? Consider providing coasters to cyber-pubs or cyber-cafes if you market non-alcoholic beverages. It's a promising marketing opportunity.
At beer festivals, besides featuring coasters at your booth, distribute them while mingling. Reach out to sporting events and local fairs offering beer gardens, and offer to supply their coasters. If your company sponsors or provides beverages for a charity or special event, include coasters in your giveaway bags.
Contests can make your coasters even more engaging. Featuring your logo alongside a catchy contest like “Win a Pub Crawl in New York!” will grab attention. On the reverse side, prompt customers to visit your website for details. Attending events with a display table and a computer showcasing your website allows people to enter contests immediately. Signage will encourage attendees to check out your coaster and visit your site.
Coasters are also collectible, with a quick internet search confirming their popularity. Including your brewing company’s website on special editions or promotional campaigns can enhance a coaster’s value for collectors and beer enthusiasts.
Remember, while beer coasters aren’t potable, they are portable. Unlike beer bottles, customers are more likely to bring coasters home, place them near their computers, and be reminded to log on to your website. Leverage this unique advertising tool to drive more visitors to your site.
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