Are You Playing Checkers or Chess
Below is a MRR and PLR article in category Business -> subcategory Marketing.
Are You Playing Checkers or Chess?
Summary
When it comes to attracting more clients for your professional services, are you approaching it like a checkers game or a chess match?
Playing Checkers
You might be playing checkers if you:
- Attend networking events expecting immediate new business.
- Spend thousands on direct mail, hoping for an influx of calls.
- Mistreat vendors by delaying payments or poor communication.
- Confuse the roles of advertising, PR, and promotion for your firm.
- Fail to address what clients perceive as their needs rather than just what you believe they need.
Playing Chess
In contrast, playing chess involves:
- Identifying right and wrong clients based on your firm's future goals, recognizing that your criteria may change over time.
- Defining your ideal clients and crafting a strategic marketing roadmap to engage them.
- Developing a series of strategic interactions to build relationships with prospects, thinking several moves ahead. This involves decisions about your website, networking, marketing materials, and publication choices, all with a long-term vision in mind.
Strategic Game Plan
Here’s how to implement a chess-like strategy:
1. Plan Ahead: Set clear objectives for 6, 12, 18, and 36 months. Focus on monthly themes. For instance, if you aim to develop an online platform within six months, dedicate January and February to research and networking at relevant conferences.
2. Use Time Wisely: Focus marketing efforts on activities that attract the right prospects. Choose actions?"like joining committees?"that align with your targets.
3. Build Relationships: Understand that initial contact is just the beginning. Progress relationships from Stranger to Acquaintance to Friend through multiple interactions, such as calls, meetings, and emails. Provide valuable resources and seek visibility through speaking engagements or media coverage.
4. Set Ambitious Goals: Aim high and strategize smaller steps to reach major objectives. For instance, targeting large organizations for partnerships involves attending key conferences, creating valuable content, and gradually building relationships.
Ready to Play Chess?
Your move!
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