3 Reasons Why The Copy You Hate Will Bring Profits You Love
Below is a MRR and PLR article in category Business -> subcategory Marketing.
3 Reasons Why the Copy You Dislike Can Drive Profitable Results
Overview:
As a copywriter, it's tough to hear clients reject our carefully crafted work. They often complain that it's "too sales-y," "too simple," or "too different." But what seems wrong to us might just be perfect for the target market. Here’s why what you might not like could actually work wonders.Insights from Experience
Years ago, while volunteering at the San Francisco SPCA as a Pet Adoption Counselor, I learned a valuable lesson. Often, visitors we least expected ended up being the perfect match for the pets. Similarly, the copy that initially feels off to us is often just right for the audience.Three Reasons Why Unloved Copy Delivers
1. Different Perspective
Customers have a unique viewpoint. If you’re immersed in the world of internet marketing, common phrases can seem stale. However, to others, they’re new and engaging.For example, what sounds mundane to us can be appealingly fresh to someone unfamiliar with industry jargon. As one prospect put it, “Hype-free marketing sounds like a completely new approach.”
2. Customers Want to Be Persuaded
It’s no secret that customers know companies want to sell. If they’re interested, they’re actively looking for reasons to say "yes." Tasteful persuasion that meets their needs will always be welcome.While pitching my services to Frank, a fitness entrepreneur, I referenced a project for Tom, a financial advisor worried about being too aggressive in selling. Surprisingly, Frank found the copy warm and inviting, which is exactly what clients need to feel confident about their purchases.
3. Simplicity Wins
Complex language can be a turn-off. Think back to college textbooks filled with terms like "moreover" and "counterintuitive." They required slow reading and meticulous note-taking.In contrast, direct and simple language allows online readers to digest content quickly. Consider which is more effective:
- Complex: "Although you can work very hard, you may not see results for a long time."
- Simple: "You can work really hard and wait forever for results."
Conclusion:
Unveiling copy to clients can lead to unexpected reactions. When I launched "Your 21-Day Extreme Career Makeover," I worried it sounded too much like a sales pitch. However, it resonated perfectly with professionals and executives.In the end, the copy you initially doubt can be precisely what drives your success. Remember, the target market often loves what you might not.
You can find the original non-AI version of this article here: 3 Reasons Why The Copy You Hate Will Bring Profits You Love.
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