2 Little Words That Work Marketing Magic
Below is a MRR and PLR article in category Business -> subcategory Marketing.
2 Little Words That Work Marketing Magic
Word Count: 597
Summary:
Discover how two simple words can enhance customer relationships, boost repeat business, and encourage referrals.Keywords:
small business marketing, referrals, repeat business, thank you, sales, direct mail, emailArticle:
In his timeless classic, How To Win Friends And Influence People, Dale Carnegie reveals a key principle: Give honest and sincere appreciation. Carnegie stated that the only way to inspire someone to take action is to make them want to do it. So, how can you motivate your customers to speak positively about you and provide referrals? By giving them what everyone desires: genuine appreciation.
The Power of "Thank You"
The key to engaging with people, especially customers, often gets overlooked: consistently, personally, and sincerely saying "thank you." These two words can work marketing wonders because everyone wants to feel valued. Saying "thank you" is not just polite?"it's an expression of kindness. But remember, it must be genuine. As Ralph Waldo Emerson wisely said, "You can never say anything but what you are."
Boosting Referrals with "Thank You"
Referrals can seem unpredictable. While you can't control them, you can certainly influence them. It starts with delivering a valuable product or service. But there's more?"you can significantly impact customers by showing continued interest after the sale. When you express gratitude, customers feel important, which can determine the longevity of your relationship and the likelihood of them providing referrals.
"Thank You" Through Direct Mail or Email
If you're new to direct mail, consider starting a thank-you program. If you already use direct mail or email, but haven’t sent thank-you notes, begin today. Thank-you letters or emails are targeted, personal, and effective, ensuring a positive reception. A thank-you note in the mail can be a delightful surprise for someone expecting bills or other routine communications. It reinforces their importance to you.
Crafting the Perfect Thank-You Note
While the concept may seem simple, writing a thank-you note can be nuanced. Here are 9 tips for crafting a great thank-you letter or email:
1. Keep it brief. Six lines or fewer are ideal.
2. Make it sincere. This is crucial to avoid sounding awkward.
3. Start with "thank you." Begin with: "Dear Ms. Johnson (or first name), Thank you for..."
4. Maintain a warm, yet professional tone. Be friendly, but businesslike.
5. Reinforce a positive memory. Highlight a positive aspect of the relationship.
6. Offer continued support. "If I can help, please call..."
7. End with "thank you." "Thanks again for..."
8. Use an appropriate closing. "Sincerely," or "Best regards,"
9. Avoid ulterior motives. Keep it purely a "thank you" to ensure sincerity.
Conclusion
Saying "thank you" is essential for building strong customer relationships. Use these two magical words consistently, and watch your repeat business and referrals flourish.
(c) 2005 Neil Sagebiel
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